Curbside Classic commentator Steve (2018) has argued that Nash-Kelvinator should have combined with Studebaker rather than Hudson for an interesting set of reasons. He effectively follows the advice of Aaron Severson (2024), who recently suggested that […]
An Indie Auto reader recently inquired as to when the Ford Motor Company began to “phone in” the Mercury brand. Also asked: Why did Ford do this and was it ultimately a sound decision? Since […]
Aaron Severson (2024) recently suggested that auto history counterfactuals almost always focus on design, engineering and product-planning choices rather than what he considers “far more decisive and dominant factors,” which he argues are “capital investment […]
Port Townsend is a great place to hang out if you are into old cars. This is partly because the relatively mild weather and the town’s historic ambience make it a magnet for people who […]
MB stopped by to respond to a letter to the editor, “Reader disagrees that 1966-67 Plymouth Satellite was anonymous looking.” Summer of 1967 my good friend’s older brother just got back from serving in Vietnam. […]
Harry Waltz knew that, as the lowest guy on the totem poll, he would get stuck having to write the 1982 Cadillac Cimarron ads. He tried every trick in the book to avoid the inevitable, […]
When I saw that the 1971 Mercury Cougar was on the cover of the latest Collectible Automobile issue, I was particularly curious about one thing: Did Semon Knudsen have much influence on the car’s huge […]
The January 1975 issue of Popular Mechanics offered a breathless peek at a new generation of smaller cars that would supposedly be “big on the inside but small outside.” Although the story included sketches of […]
Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, the brand suffered […]
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