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Literature
1967-72 Pontiac Firebird shows limits of ad illustrations
(UPDATED FROM 78/2024/ Art Fitzpatrick and Van Kaufman’s artwork in Pontiac’s advertising played an important role in the brand’s  popularity during the 1960s. Others have done a thorough job of showcasing the team’s most iconic […]
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DeBest ad for the 1981 Pontiac Trans Am that was never printed
(UPDATED FROM 7/17/2023) Pete DeBest thought he had it made. He followed his dad into the car business by landing a gig at Pontiac’s ad agency as a copy writer. Things went great at first. […]
Literature
1965-71 Pontiac ads tried to dazzle with hip sophistication
(UPDATED FROM 2/15/2024) I am knee-deep in a final round of packing and house painting right now, so how about following up our 1967 Grand Prix convertible story with a deeper look at the illustrations […]
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Literature
Why did American Motors fire Wells Rich and Greene in 1972?
(EXPANDED FROM 5/14/2024) American Motors and the ad agency Wells Rich and Greene would seem to have been a match made in heaven when they started to work together in 1967. After all, both had […]
Literature
1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways
(EXPANDED FROM 7/5/2023) The LTD was one of the Ford Motor Company’s biggest successes in the 1970s because it attacked General Motors’ hierarchy of brands in multiple ways. After failing to beat the popular Impala […]
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How would you market the 1978 Lincoln Versailles?
(EXPANDED FROM 6/22/2023) Frank Aberdene was new to marketing luxury cars, yet his first assignment was a particularly tough one: the 1978 Lincoln Versailles. After discarding drafts for days on end, he finally — and […]
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What would an honest ad for the 1971 Ford Maverick have said?
(EXPANDED FROM 5/4/2023) When it was time to develop the print advertising for the 1971 Ford Maverick, the copyrighting team was told to be extra honest. In other words, come up with an approach similar […]
Drive-By Musings
Dr. Oldsmobile stops by to complain about improper nomenclature
“Dr. Oldsmobile” stopped by to complain about nomenclature used in the story, “Road Test columnist attacks Motor Trend for Car of Year awards to Pontiac.” The good doctor asked: “Who calls a 4-4-2 a Cutlass […]