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HomeChevrolet

Chevrolet

1960 Ford wagon
History

In 1974 Harry Bradley anticipated the American wagon’s future

September 11, 2026 Steve 11

(EXPANDED FROM 9/10/2024) A few years ago Dean’s Garage reprinted a prescient essay Harry Bradley (2022) wrote back in 1974 about the future of the American station wagon. His article made a number of important […]

Data Dive

Compact cars became the neglected stepchildren of U.S. automakers

August 21, 2026 Steve 21

(EXPANDED FROM 6/26/2024) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]

History

When should U.S. automakers have begun producing a domestic subcompact?

July 24, 2026 Steve 46

(UPDATED FROM 8/1/2024) In 1959 imported cars captured 10 percent of the U.S. market. However, their popularity quickly subsided after the Big Three came out with an unprecedented wave of compacts beginning in 1960. The […]

1969 an 1977 Plymouth Fury
History

1969-77 Plymouth: Fuselage wasn’t so bad compared to anti-fuselage

June 12, 2026 Steve 15

(EXPANDED FROM 5/3/2024) Ponderous styling of the so-called “fuselage” Plymouths has been pointed to as the biggest reason why sales were smaller than the well-regarded platform it replaced (e.g., auto editors of Consumer Guide, 2022). Output for […]

1967 Oldsmobile Delta 88 Custom
Data Dive

Langworth and Norbye made excuses for General Motors’ big-car fixation

June 9, 2026 Steve 8

(EXPANDED FROM 2/27/2023) Indie Auto was partly created to spark more robust debates in U.S. auto history. As a case in point, a few years go I questioned a take by Richard M. Langworth and […]

History

1954 Chevrolet was beginning of the end for GM’s brand hierarchy

April 21, 2026 Steve 21

(EXPANDED FROM 3/1/2024) This article’s comment thread has had a recent uptick in discussion, so let’s add a bit more analysis. The 1954 Chevrolet’s greatest claim to fame — or, more accurately, infamy — was […]

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Our Sponsors

Collectible Cars: Is a strippo Chevy cool or uncool?

April 17, 2026 Steve 2
1980 Pontiac Phoenix 5-door hatch
Data Dive

Bigger didn’t prove to be better for General Motors in late-70s and 80s

April 17, 2026 Steve 44

(UPDATED FROM 12/30/2022) A few years ago we had a debate in a comment thread about the importance of scale in the U.S. auto industry (go here). I thought I would add another layer to […]

1966 Beaumont
Letters to the Editor

Reader argues that success of GM’s hierarchy of brands was ‘dumb luck’

March 30, 2026 Steve 20

Indie Auto reader Captain My Captain recently weighed in on our story, “How might GM have better adapted its hierarchy of brands to changing times?” He offers an unusually in-depth and colorful assessment, so I […]

1982 Cadillac Cimarron
Drive-By Musings

How might GM have better adapted its hierarchy of brands to changing times?

March 25, 2026 Steve 15

Michael Karesh (2026) stopped by to comment on our review of Thomas Bonsall’s book about the Edsel. I think that Karesh makes an important point about General Motors’ handling of its passenger-car brands. Thus, I […]

Posts pagination

1 2 … 11 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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