Indie Auto
header-advert
  • Home
  • About
    • Introduction
    • Editor’s Notes
    • Story Ideas Bank
    • Why All The Data?
    • Fake Stuff
    • About Those Photos
    • Talk Legal To Me
    • Privacy Policy
  • All Our Features
    • Ad Nauseam
    • Bird Chatter
    • Calendar
    • Current Events
    • Data Dives
    • Design Notes
    • Drive-By Musings
    • Fake Designs
    • Gallery
    • Histories
    • Letters to the Editor
    • Links
    • Literature
    • Media Analysis
    • Multimedia
    • Our Sponsors
    • Photo Essays
    • Quotes
    • Random Shots
    • Satire
  • Look It Up
    • In Auto Paedia
    • By author
    • By automaker or brand
    • By time period
    • By topic
    • By vehicle type
  • Readings
    • General Reference
    • Specific Brands & Automakers
    • Auto Culture, Policy & Business Strategy
    • Bibliography
    • Where To Buy Your Books
    • Recently-Posted Readings
  • Links
    • Bibliography of Links
  • Contact
    • Emails & Newsletter
    • Rejected Comments
  • Donate
Home1980s

1980s

1968 Ford Mustang
Design Notes

Three rules led to a stultifying level of conformity in 1960s U.S. car design

September 24, 2026 Steve 12

The 1960s are often described as a golden age for U.S. car design, but they still suffered from a stultifying level of conformity. To give you a sense of what I mean, let’s take a […]

1976ish Toyota Corolla
Data Dive

Data on imports sheds light on their dramatic gains from 1964-80

September 18, 2026 Steve 5

(EXPANDED FROM 7/10/2024) One of the biggest weaknesses of the auto history field is that it doesn’t pay enough attention to the collapse of U.S. automakers in the face of a rising tide of imports. […]

1960 Ford wagon
History

In 1974 Harry Bradley anticipated the American wagon’s future

September 11, 2026 Steve 11

(EXPANDED FROM 9/10/2024) A few years ago Dean’s Garage reprinted a prescient essay Harry Bradley (2022) wrote back in 1974 about the future of the American station wagon. His article made a number of important […]

1980 AMC brochure cover with picture of American Center building
History

AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness

August 19, 2026 Steve 2

(EXPANDED FROM 1/8/2021) When writing a story about the 1974 AMC Ambassador, I came across American Motors car brochures for 1979 and 1980 that took the unusual step of picturing the company’s headquarters in Southfield, Michigan. […]

1980 Ford Thunderbird and 1956 model
Drive-By Musings

Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales

August 14, 2026 Steve 13

Recently a retired Ford designer stopped by to offer a response to our story, “How 1960s car design reflected the good old (boy) days.”  “I started my career at Ford styling in 1960. Retired in […]

1980 Buick Skylark
Links

New Yorker story shows difficulties of an outsider reporting on auto industry

July 31, 2026 Steve 5

(UPDATED FROM 4/25/2024) Industry coverage by journalists from outside the automotive media can be a mixed bag. They are less likely to succumb to the groupthink that can undercut reporting from the likes of Automotive […]

J. 'Kelly' Flory Jr.
Readings

J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable

July 10, 2026 Steve 4

(UPDATED FROM 4/18/2024) The most valuable books I have bought in recent years have been J. “Kelly” Flory Jr.’s American Cars reference guides. This multi-volume set provides wide-ranging information on U.S.-made cars during the postwar […]

1988 Oldsmobile Toronado
History

Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?

July 10, 2026 Steve 16

(UPDATED FROM 7/1/2024) General Motors has been criticized for going too far in downsizing its 1986 E-body personal coupes, which included the Buick Riviera, Oldsmobile Toronado and Cadillac Eldorado. Sales fell off a cliff, but […]

1981 Pontiac Firebird Trans Am
Ad Nauseam

DeBest ad for the 1981 Pontiac Trans Am that was never printed

June 17, 2026 Steve 2

(UPDATED FROM 7/17/2023) Pete DeBest thought he had it made. He followed his dad into the car business by landing a gig at Pontiac’s ad agency as a copy writer. Things went great at first. […]

1957 Nash Ambassador
Multimedia

Three videos: The death of car culture, rich people’s cars and the 1957 Nash

May 29, 2026 Steve 6

Our first video, from the YouTube channel America Revisited (2026), argues that the country’s car culture is dying off with the Baby Boomers. The video goes on to suggest that car culture was about “freedom […]

Posts pagination

1 2 … 16 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

Recent Comments

  • Scampman on 1974 Chrysler New Yorker was a tragedy that played out on four levels
  • Scampman on 1974 Chrysler New Yorker was a tragedy that played out on four levels
  • Scampman on 1974 Chrysler New Yorker was a tragedy that played out on four levels
  • Steve on Was the ‘Ford blitz’ to blame for the collapse of independent automakers?
  • Scampman on Was the ‘Ford blitz’ to blame for the collapse of independent automakers?
  • Scampman on Was the ‘Ford blitz’ to blame for the collapse of independent automakers?
  • Scampman on Was the ‘Ford blitz’ to blame for the collapse of independent automakers?
  • Philco Ford on Was the ‘Ford blitz’ to blame for the collapse of independent automakers?
  • Philco Ford on Is Jaguar smart to run away from its design heritage?
  • Philco Ford on Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
  • JohnH on Is Jaguar smart to run away from its design heritage?
  • Lynn Newport on Is Jaguar smart to run away from its design heritage?
  • Wolfgang K on Adam Wade says the best year for American cars was 1965. Really?
  • Steve on Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
  • Randerson on Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?

Archives

Categories

Tags

1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s American Motors Auto culture Auto history media Auto media Automotive News Automotive Views Business strategies Chevrolet Compact cars Curbside Classic Design Design excesses Dodge Electric vehicles Engineering Fake advertising Ford Ford Motor Co. Full-sized cars General Motors Journalism standards Luxury cars Management culture Marketing Mid-sized cars Parody Patrick R. Foster Plymouth Premium-priced cars Public policies Rambler Reader comments Richard M. Langworth Stellantis Studebaker
Follow Us
  • Facebook
  • RSS Feed
Search
Archives
Categories
Help keep the lights on
Quinault at night

Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved