(EXPANDED ON 1/27/2023) In doing research on our “unresolved postwar mysteries” story, I came across a piece of information that challenged one of my long-held assumptions. George Hamlin and Dwight Heinmuller stated that the Briggs […]
(EXPANDED ON 1/27/2023) Many books, magazine articles and blog posts have been written about the independent automakers’ struggle to survive in the 1950s. Even so, I have come across a number of unresolved mysteries relevant […]
George Romney may have been one of the U.S. auto industry’s best post-war leaders, but he made eight big mistakes while leading AMC from 1954-62. Some of his bad moves were costly enough to almost […]
The most strikingly quality of American Motors’ car designs developed in the mid-60s was how quickly the automaker ditched the Rambler look in favor of styling mostly indistinguishable from the Big Three. This was a […]
Keith Crain’s prevously-mentioned Automotive News column illustrates how dramatically expectations have changed about industry volume. In 2014 sales hit 16.5 million units. That was only good for ninth place in the record books. Crain (2014) noted that […]
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