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Home1940s

1940s

1963 Corvette
Literature

When did U.S. automobile ads start to display more racial diversity?

September 22, 2025 Steve 1

(EXPANDED FROM 8/25/2021) A few years ago Paul Niedermeyer (2021) wondered whether a 1961 Oldsmobile marketing image displayed people of color. The short answer is “no,” which we will talk about later in this story. […]

1948 Studebaker
Ad Nauseam

Ad man struggles with what to do about a 1948 Studebaker and a wiener

September 12, 2025 Steve 1

Howard Boyce’s caterpillar-shaped eyebrows shot skyward when he was shown the latest draft of a 1948 Studebaker ad. “How could you waste such terrific artwork on such boring copy?” he stammered. His boss was used […]

1941 Plymouth
Links

George Walker predicted in 1940 a space-age version of a 1960s camper van

September 10, 2025 Steve 4

(EXPANDED FROM 6/1/2023) The November 1940 issue of Popular Mechanics included an article about the just-introduced 1941 car models. However, curiously enough, Detroit’s latest wares were overshadowed by a cover story about the “automobiles of […]

Langworth Studebaker
Readings

Richard Langworth’s Studebaker book is dated but mostly still the best

September 9, 2025 Steve 5

(EXPANDED FROM 4/13/2013) When I am trying to track down information about Studebaker, I am most likely to first reach for Richard M. Langworth’s book. The reason why it that his journalistic approach was refreshingly […]

Readings

Ed Cray’s ‘Chrome Colossus’ offers a masterful history of General Motors

August 25, 2025 Steve 2

(EXPANDED FROM 1/2/2021) Ed Cray’s history of General Motors is one of the better automotive books in my library. A big reason why is that Chrome Colossus: General Motors and its Times eschewed the usual […]

1950 Nash Ambassador
History

Did early-postwar independent automakers try too hard to be different?

August 22, 2025 Steve 11

(EXPANDED FROM 9/19/2023) The late-40s and early-50s arguably had more design and engineering variety among U.S automakers than we would ever see again. That strikes me as a mostly good thing for consumers, but there […]

19465 Hudson
History

1946 Hudson shows what made automaker so important — and vulnerable

August 4, 2025 Steve 15

(EXPANDED FROM 4/22/2023) This story received an unusual amount of pushback in the comment thread when it was originally posted two years ago. A focus of reader criticism was my argument that Hudson’s demise had […]

Abandoned Chevrolet truck at Kestner homestead in Olympic Mountains, Washington
Photo Essay

Still motion: A decaying Chevy truck on an abandoned homestead

July 27, 2025 Steve 0

(EXPANDED FROM 8/10/2023) The National Park Service is slowly renovating the Kestner homestead near Lake Quinault. However, one item is being left to nature’s whims — a circa 1941-46 Chevrolet panel truck once used in […]

1955 GM brand hierarchy
Drive-By Musings

What do we mean when we talk about the premium-priced field?

July 24, 2025 Steve 14

An Indie Auto reader asked me to explain what I mean when referring to the premium-priced field. More specifically, how do I rank General Motors’ brand hierarchy — and where do I put Pontiac, Olds […]

Kimes Packard
Readings

Could Beverly Rae Kimes’ Packard book be published today?

July 22, 2025 Steve 7

Why give visibility to a book that was last published almost a quarter century ago? There are apparently so few copies left of Beverly Rae Kimes’ Packard: A History of the Motor Car and the […]

Posts pagination

« 1 2 3 4 … 13 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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