(EXPANDED FROM 9/2/2022) The 1958 Imperial has received little attention by automotive historians even though it arguably represented the brand at its peak. Never again would Chrysler’s luxury car offer so many field-leading product innovations. […]
(EXPANDED FROM 11/1/2019) One way auto history websites can squeeze more profits from their content is to endlessly repost stories. That’s not a bad thing if the information is accurate, but it strikes me as […]
Mercury’s ad agency, Weiner, Cox & Baltz, thought that it had come up with a clever solution to a lingering problem: the brand’s cars were primarily bought by women. “Our data shows that women are […]
Maryann Keller was one of the most astute automotive analysts of the last half century. A short passage in her 1993 book, Collision, arguably sums up as well as anyone the primary reason why General […]
(EXPANDED FROM 4/22/2022) The 1963-64 Studebaker Avanti has been described by historian Patrick Foster as “one of the most beautiful automobiles ever to grace the road” (2008, p. 138). Even so, the premium-priced sporty coupe […]
(EXPANDED FROM 4/26/2013) Last weekend I made the trek to my favorite bookstore — Powell’s in Portland, Oregon. There I found a 1993 edition of the Encyclopedia of American Cars for $25. That struck me […]
Adam Wade of Rare Classic Cars & Automotive History (2025) recently compared the Lincoln Continental Mark III and the first-generation Cadillac Eldorado. Although the Mark III had a much simpler and more derivative design, Wade […]
(EXPANDED FROM 2/6/2023) A few years ago Curbside Classic reposted a comment from a guy named Rob who had a “soul-crushing experience” driving a 1959 Rambler American to high school hangouts (Niedermeyer, 2023). In 1968 […]
(EXPANDED FROM 3/15/2023) The Chrysler brand during the second half of the 1960s was one of that automaker’s biggest success stories. We have discussed the design of its cars (e.g., go here and here), so […]
K. T. Keller stepped down as Chrysler Corporation’s board chair in 1956 but he still weighed in on auto industry matters. For example, in a 1958 interview he made a rather pointed prediction that implied […]
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