(EXPANDED FROM 12/16/2022) Pointing to the exact moment that the brougham look gained traction in the U.S. is an inexact science. For one thing, this design approach, which mimicked the classic look of luxury cars […]
An Indie Auto reader recently inquired as to when the Ford Motor Company began to “phone in” the Mercury brand. Also asked: Why did Ford do this and was it ultimately a sound decision? Since […]
MB stopped by to respond to a letter to the editor, “Reader disagrees that 1966-67 Plymouth Satellite was anonymous looking.” Summer of 1967 my good friend’s older brother just got back from serving in Vietnam. […]
When I saw that the 1971 Mercury Cougar was on the cover of the latest Collectible Automobile issue, I was particularly curious about one thing: Did Semon Knudsen have much influence on the car’s huge […]
Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, the brand suffered […]
(EXPANDED FROM 5/20/2022) Let’s take the time to unpack six myths about one of the most misunderstood post-war American cars — the 1953-54 Plymouth. This an important exercise because it brings to light some key […]
The Chrysler Corporation took some unusual steps in 1962-64 to rebuild its declining sales in the premium-priced and luxury-car fields. That included getting rid of the New Yorker two-door hardtop in 1962, downsizing senior Chryslers […]
(UPDATED 6/26/2024) If you subscribed to car buff magazines back when you were a kid, do you do so anymore? As a young lad I subscribed to up to five different magazines, but I wouldn’t […]
DB stopped by to respond to our article, “The Studebaker Hawk reached its high point in 1957 — and fell rather quickly.” Well, I’m glad you gentleman have it all sorted out now. Whatever the […]
We have had a burst of discussion in a comment thread about the Avanti four-door sedan (go here), so let’s take a quick look at that tragic car. In its dying years Studebaker had developed […]
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