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Home1960s

1960s

1972 Ford LTD Brougham 2-door hardtop
Media Analysis

Collectible Automobile’s take on the decline of big cars gets partway there

March 28, 2024 Steve 8

Collectible Automobile’s June 2024 issue does an unusually good job of discussing why low-priced big cars took a nosedive in sales during 1970-74. However, the magazine’s article by Sam Fiorani (2024) didn’t say much about […]

1970 American Motors ad with Chapin
Links

Car and Driver gives Roy D. Chapin royal treatment in 1970 AMC Hornet story

March 26, 2024 Steve 0

Car and Driver under David E. Davis gave the royal treatment to American Motors’ head Roy D. Chapin Jr. A case in point was a story about the 1970 AMC Hornet, which treated Chapin’s marketing […]

1967 Plymouth GTX
Design Notes

1966-67 Plymouth Satellite was most anonymous-looking car of its era

March 25, 2024 Steve 10

(EXPANDED FROM 11/10/2021) I hereby nominate the 1966-67 mid-sized Plymouth as the most anonymous-looking car of the mid-1960s. At least to my eyes, the Belvedere line — which included top-end Satellite and GTX models — […]

Olympia Ford dealer
Data Dive

U.S. car dealer networks have changed over the last 70 years

March 21, 2024 Steve 6

Recently published figures from Automotive News suggest that the dealership networks for U.S. automakers have changed dramatically since the early-1960s. For one thing, the Big Three’s total number of franchises — 19,249 as of January […]

1967 Rambler Rebel SST 2-door hardtop white
Letters to the Editor

Reader offers alternative take on the redesigned 1967 Rambler Rebel

March 19, 2024 Steve 6

MC stopped by to respond to our story, “Collectible Automobile’s 1967 Rambler Rebel SST feature is pretty but vapid.” A few points on this article and comments. First, about the platform of the 1967 Rambler […]

1972 Chrysler New Yorkers
Data Dive

The 1969-73 Chrysler wasn’t a disaster, but it wasn’t a success

March 12, 2024 Steve 16

(EXPANDED FROM 10/21/2022) A few years ago J P Cavanaugh (2020) received pushback from some Curbside Classic commentators for calling the fuselage Chryslers a “Deadly Sin.” As a case in point, Moparlee (2020) wrote, “I […]

1964 Oldsmobile Vista Cruiser
Links

1964 Oldsmobile Vista-Cruiser was a clever way to downsize the big American wagon

March 8, 2024 Steve 5

Motor Trend lauded the 1964 Oldsmobile Vista-Cruiser and Buick Sports Wagon for being as roomy as a full-sized wagon even though they were based on General Motors’ mid-sized body. Indeed, cargo room was 6.4 cubic […]

1959 Studebaker Lark
Editor's Note

Reader of 1959 Studebaker design-theft story dismisses ‘useless exercise’

March 5, 2024 Steve 0

Neil stopped by to comment on our story, “1959 Studebaker: Was it really design theft?” He wrote: “I think this is a useless exercise. Tho it seems to me as the Valient came later, it’s […]

Parody ads about the auto industry and media
Our Sponsors

AMC head inducted into Automotive Hall of Fame for brilliant strategery

February 19, 2024 Steve 2
1941 Lincoln Continental front quarter
Fake Design

Was the 1940-41 Lincoln Continental the all-time most influential U.S. halo car?

February 19, 2024 Steve 17

(EXPANDED FROM 2/14/2023) Since this is Presidents’ Day, let’s take another look at what I have suggested is the most influential halo car of all time built in the United States — the original Lincoln […]

Posts pagination

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  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 17
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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