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Home1960s

1960s

1981 Cadillac
Quotes

Maryann Keller: GM’s postwar dominance lulled it into a false sense of security

October 9, 2023 Steve 6

“During the 1960s and 1970s GM was lulled into a false sense of security by its dominance of the market. There was certainly a bottom-line mentality, but this mentality dictated that additional costs be passed […]

1956 Continental Mark II
History

Who were the five worst leaders of postwar U.S. automakers?

October 6, 2023 Steve 38

(UPDATED FROM 5/7/2021) Warren Buffett has argued that the Number 1 problem a company can face is choosing the wrong chief executive officer. Buffett, who is CEO of Berkshire Hathaway, has said that over the […]

1936 Terraplane
Letters to the Editor

Did Great Depression, path dependency color independents’ postwar choices?

September 27, 2023 Steve 0

DECG50 offered an intriguing response to our article, “Did early-postwar independent automakers try too hard to be different?” I’m front-paging the comment to give it wider attention. I wonder if the lingering effects of the depression […]

1967 Rambler Rebel SST 2-door hardtop white
Media Analysis

Collectible Automobile’s 1967 Rambler Rebel SST feature is pretty but vapid

September 23, 2023 Steve 2

The December 2023 issue of Collectible Automobile has a photo feature of a 1967 Rambler Rebel SST hardtop. As usual, the images are first rate and the accompanying text give a nuts-and-bolts overview of the […]

1961 VW 'impossible' ad
Literature

If you ran VW in 1959 how would you prepare for Detroit’s compacts?

September 20, 2023 Steve 7

(UPDATED FROM 8/15/2014) Imagine that you run Volkswagen’s American operations in 1959. Detroit has finally woken up to the public’s growing interest in small cars. Studebaker and American Motors are already seeing dramatic sales increases after introducing compact […]

Fake Design

1961-70 Jaguar Mk X: When Hudson step-down met Wienermobile

September 15, 2023 Steve 6

(EXPANDED FROM 11/5/2021) The Jaguar Mark X may have a commanding presence, but it also looks like the lovechild of a Hudson step-down and the Oscar Mayer Wienermobile. Intriguing but somehow . . . not […]

1970 Toyota Corolla
Letters to the Editor

Peter Wilding sorts out why people switched to smaller cars

September 12, 2023 Steve 5

Peter Wilding offered a detailed comment about our our post, “The switch to smaller cars began before the first oil embargo in late-1973.” I don’t agree with everything that he says, but he makes some […]

1962 Jaguar XK-E
Ad Nauseam

What happened when a secretary secretly wrote a Jaguar XK-E ad

September 4, 2023 Steve 0

Back in the early-60s men mainly wrote ad copy. So when Joan Maisel landed a job at a major ad agency in New York City, she got stuck doing secretarial work even though she was […]

Media Analysis

Car and Driver endorsing Dan Gurney for prez showed auto media’s insularity

September 3, 2023 Steve 4

Journalist Bruce McCall (2002) once called Detroit a “self-isolated world” that “matches that of any West Virginia hollow for insularity.” I was reminded of his quip when reading Car and Driver magazine’s endorsement of Dan […]

1970 Pontiac Firebird needed to go on a diet
Fake Design

1970 Pontiac Firebird: Time to go on a diet

August 18, 2023 Steve 15

(EXPANDED FROM 11/26/2021) The 1971-73 Ford Mustang has been criticized for growing too big and fat (e.g., Mueller, 2010). However, Ford didn’t act in isolation. All of the pony cars bloated out when they were […]

Posts pagination

« 1 … 30 31 32 … 51 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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