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Home1960s

1960s

Letters to the Editor

Reader chimes in on story about GM’s 1965-68 premium-priced big cars

June 8, 2023 Steve 0

Indie Auto reader PR stopped by to offer his reaction to our “1965-68 GM big cars: The end of different strokes” article: I write to laud the research conducted and information provided in the article […]

Quotes

Imperial’s brief use of Graham’s old plant shows dashed hopes for fledgling brand

June 5, 2023 Steve 0

“Moving Imperial production away from the Chrysler Jefferson Avenue plant made sense for three reasons: surging sales would require mixing too many Imperials with Chryslers on the assembly line; Imperial quality could be upgraded in […]

Avanti II windshield
Design Notes

Why was the Studebaker Avanti’s windshield so odd?

May 30, 2023 Steve 2

(EXPANDED FROM 2/8/2022) Why was the futuristic-looking Studebaker Avanti given a tall, flat and small windshield? That windshield ranks with the 1964-66 Imperial in looking terribly mismatched with the rest of the car. The most […]

1967 Cadillac Eldorado
Quotes

Car and Driver scolds Cadillac for 1967 Eldorado’s ‘unsafe’ brakes

May 25, 2023 Steve 3

“(T)he standard brakes on Cadillac’s spiffy new Eldorado are a treacherous, unsafe Achilles heel on an otherwise pleasant luxury vehicle. Even though the Eldorado is nearly identical to the Toronado in technical detail, we had […]

Six Men Who Built the Modern Auto Industry
Readings

Richard Johnson showed what can happen when a journalist does auto history

May 18, 2023 Steve 2

(UPDATED FROM 2/19/2021) Histories written by practicing automotive journalists are usually engaging reads with lots of behind-the-scenes anecdotes. However, they can also be analytically superficial and grounded more in access than accountability journalism. In other […]

1967 Pontiac Grand Prix
Quotes

Postwar U.S. auto industry was ‘largely complacent’ until forced to change

May 17, 2023 Steve 5

“The hubris of its executives related to consumer needs, an obsession with big cars, garish designs coming from its studios, the neglect of safety and air pollution matters, and rising prices all played into the […]

1972 Ford Pinto Runabout
Quotes

Hal Sperlich: Detroit made bad small cars to prove buyers wouldn’t like them

May 3, 2023 Steve 9

“The small cars that Detroit had produced, [Hal Sperlich] believed, had been bad ones, reluctant efforts at best. If anything the companies had brought out inferior, unappealing small cars to prove their own thesis that […]

Media Analysis

Road & Track magazine’s 1972 Nader attack was disingenuous propaganda

April 24, 2023 Steve 2

(EXPANDED FROM 10/30/2020) When Road & Track decided to go after Ralph Nader in 1972, the magazine took unusual measures. Even before an “evaluation” of a Nader report hit the newsstands, Road & Track held […]

1962 Volkswagen Beetle
Current Events

What should a simple modern car look like?

April 14, 2023 Steve 22

(EXPANDED FROM 3/1/2020) Once upon a time a Truth About Cars commentator lauded the simplicity of the then-new Jeep Renegade. “Well, I for one am yearning for a simpler time, and this vehicle suggests that,” […]

1966 Volvo 122S
Letters to the Editor

Reader opines on why U.S. automakers weren’t competitive with imports

April 10, 2023 Steve 4

Ole stopped by to respond to the post, “Gordon Buehrig on Ford’s attitude about small cars circa 1960.” It wasn’t until the early-1960s that the entire European auto industry produced more cars than Chevrolet or […]

Posts pagination

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  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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