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Home1960s

1960s

1958 Lincoln
History

1958-60 Lincoln: Failing to beat GM at its own game

June 2, 2026 Steve 18

(EXPANDED FROM 11/10/2023) The Edsel is generally pointed to as the Ford Motor Company’s biggest post-war flop, but the 1958-60 Lincoln deserves a consolation prize. This car represents the disastrous final phase of Ford’s no-holds-barred […]

1957 Nash Ambassador
Multimedia

Three videos: The death of car culture, rich people’s cars and the 1957 Nash

May 29, 2026 Steve 6

Our first video, from the YouTube channel America Revisited (2026), argues that the country’s car culture is dying off with the Baby Boomers. The video goes on to suggest that car culture was about “freedom […]

1963 Mercury Marauder
Gallery

1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap

May 27, 2026 Steve 11

(UPDATED FROM 1/30/2024) The 1963 Mercury Marauder “fastback” two-door hardtop represented the beginning of a new era for the Ford Motor Company. The utilitarian sensibilities of its former leader, Robert McNamara, were eclipsed by an […]

Data Dive

Did 1964 Ramblers share more parts between size classes than competitors?

May 26, 2026 Steve 1

(EXPANDED FROM 12/31/2023) A few years ago FS complained that our article on the 1963 Rambler Classic was “poorly researched.” This strikes me as an important — if nerdy — debate, so let’s drill down. […]

1976 Tatra T-613
Design Notes

Tatra was yet another automaker that deemphasized aerodynamics by 1970s

May 22, 2026 Steve 12

(EXPANDED FROM 8/23/2023) A few years ago Curbside Classic reposted a story about the Tatra T-613 (Shafer, 2023). What struck me about that car, which was designed in the late-60s but did not reach production […]

1963 Buick Riviera
History

1963-65 Buick Riviera shows GM’s struggle with personal coupes

May 20, 2026 Steve 19

(UPDATED FROM 12/14/2023) The 1963-65 Buick Riviera was one of the more memorable designs of the 1960s. However, the car didn’t really look like a Buick. Nor did it sell very well — arguably due […]

1961 Chevrolet Corvair Monza
Links

Motor Trend asked former car designers to offer frank views on the 1961 models

May 19, 2026 Steve 6

(UPDATED FROM 8/28/2024) Motor Trend had an intriguing article in its December 1960 issue. Former designers supposedly gave their “frank opinions of what is right and wrong with all of the 1961 cars” (1960, p. […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views checks in with K. T. Keller

May 16, 2026 Steve 0
Readings

Patrick Foster shows how International Harvester failed to adapt

May 13, 2026 Steve 6

(UPDATED FROM 9/4/2020) International Harvester is the post-war U.S. automaker that has received the least attention from historians. Thus, Patrick Foster’s book, International Harvester: The Complete Story, is a particularly welcome addition. The format is […]

1966 Mercury Colony Park rear quarter
Design Notes

1966 Mercury Colony Park wagon was an unsung bright spot for the brand

May 11, 2026 Steve 9

(EXPANDED FROM 10/7/2022) Mercury’s Colony Park never got much attention, but it saw steadily increasing sales through the second half of the 1960s. For example, in 1966 almost 19,000 of the top-of-line Mercury wagons were […]

Posts pagination

« 1 … 3 4 5 … 51 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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