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Home1970s

1970s

Brock Yates
Readings

Brock Yates brilliantly analyzed fall of U.S. auto industry

June 17, 2025 Steve 1

(EXPANDED FROM 1/22/2021) The Decline and Fall of the American Automobile Industry is one of the most important automotive books of the last 50 years. That’s because Brock Yates presented what may very well be the […]

1983 AMC Eagle wagon
Drive-By Musings

Would anything have ‘saved’ American Motors?

June 16, 2025 Steve 16

RF stopped by to respond to our story, “Pat Foster barks up wrong tree by lauding an AMC Gremlin GT with a 360 V8.” Well, sort of. He seemed to be more interested in answering […]

Mores Creek Bridge
Photo Essay

A sad reason bridges aren’t just used for driving over

June 15, 2025 Steve 1

I would imagine that a goodly number of people who drive over the Mores Creek bridge in southwest Idaho are anticipating a happy time at the nearby Lucky Peak State Park. However, when trying to […]

1964 Studebaker Challenger
Quotes

Brooks Stevens’s rejection of brand continuity was bad for small automakers

June 14, 2025 Steve 3

Brooks Stevens was a complicated character. For example, he championed ultra-simple car designs but also coined the term “planned obsolescence” to describe an industrial designer’s mission (Adamson, 2003; p. 129). One way that played out […]

Citroen SM
Design Notes

Citroen SM: A surprisingly conventional next step

June 12, 2025 Steve 8

(EXPANDED FROM 12/4/2020) In a post on the Saab 99, we mentioned how in the late-60s and early-70s a handful of iconoclastic automakers tried to mainstream their basic designs. A case in point was Citroën. […]

1970 Mercury Cyclone
Drive-By Musings

1970 Mercury Montego had a last-of-the-wine quality

June 2, 2025 Steve 2

In a number of respects the 1970 Mercury Montego exuded a last-of-the-wine vibe. For one thing, it was the final reskinning of the mid-sized platform that the Ford Motor Company introduced in 1962. Let’s just […]

Media Analysis

Automotive News staff struggle to transcend paper’s checkered past

May 30, 2025 Steve 2

The May 19th print edition of Automotive News ran two commentaries that debated California’s ability regulate pollution caused by the automobile industry. In the first commentary, Reporter Larry P. Vellequette (2025) acknowledged that the industry […]

Quotes

David E. Davis offered his take on John Z. DeLorean

May 24, 2025 Steve 9

Whether John Z. DeLorean was merely a car guy with a tragic life trajectory or a sociopath has been an ongoing debate here at Indie Auto. Thus, I was intrigued to come across David E. […]

Media Analysis

Do car ads need to talk down to people in order to be engaging?

May 22, 2025 Steve 6

One of the laziest kinds of clickbait in the auto history media are posts of old advertisements, commercials and various types of marketing videos. All too often the text that accompanies the ads could be […]

1970 Ford LTD
Data Dive

Was the decontented Ford LTD ‘essentially like an Impala’?

May 21, 2025 Steve 9

(EXPANDED FROM 8/29/2023) A few years ago Curbside Classic’s Paul Niedermeyer stopped by to critique our story, “1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways.” He repeated the following quote from the […]

Posts pagination

« 1 … 12 13 14 … 42 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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