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Home1970s

1970s

1971 AMC Ambassador
Data Dive

The 1967-74 AMC Ambassador didn’t measure up in roominess or quality

April 7, 2025 Steve 3

(EXPANDED FROM 10/15/2021) A lingering point of contention in the auto history media has been whether the last-generation AMC Ambassador had as much interior room as the Big Three’s full-sized cars. The short answer: Not […]

Quotes

Henry Ford II driven ‘crazy’ by call for smaller cars

April 5, 2025 Steve 2

“. . . Henry was himself growing a little dizzy with everything happening around him. And the more disoriented he became, the angrier he got. During the late 1960s and early 1970s, Ford sat through […]

1978 Cadillac Eldorado
Drive-By Musings

Would U.S. automakers have done better if high tariffs had always been in place?

April 3, 2025 Steve 4

Automotive News has been celebrating its 100-year anniversary by running articles that offer historical context about current events. The Trump administration’s “Liberation Day” tariffs would be a particularly valuable topic for this treatment. Unfortunately, so […]

1972 Chevrolet Camaro front quarter
Satire

Declassified 1970s documents spark debate among auto historians

April 1, 2025 Steve 4

(UPDATED FROM 3/30/2023) Newly declassified intelligence documents show how a crash program by American automakers to switch to eggcrate grilles for their 1972-73 models thwarted a space alien invasion. The strategy worked so well that […]

1968 Datsun 510 4-door sedan
Data Dive

Four-door subcompacts were not exotic in late-60s and early-70s

March 26, 2025 Steve 23

(EXPANDED FROM 8/3/2023) The rise of the four-door subcompact generated a robust debate at Indie Auto a few years ago (go here), so I did a data dive to bring some facts to the table. […]

1956 Packard plant
Literature

1956 Packard booklet hints at how James Nance got too big for his britches

March 24, 2025 Steve 11

(EXPANDED FROM 11/1/2021) A 1956 Packard booklet hints at how its head James Nance got too big for his britches. A marketing piece titled, “Story of a Living Legend and the world in which it […]

Design Notes

1973 Oldsmobile Cutlass Supreme: Monument to a fading dream

March 17, 2025 Steve 15

(EXPANDED FROM 15/8/2023) General Motors’ 1973 mid-sized cars were a major focus of our discussion about William Mitchell’s tenure as head of design. Thus, I thought it would be a good time to expand on […]

1973 Pontiac Grand Am
Drive-By Musings

Let’s grade William Mitchell’s 1970s car designs

March 14, 2025 Steve 13

William Mitchell was vice president of design at General Motors from December 1958 through July 1977 (Wikipedia, 2025). I have previously raised the question of whether he stayed in his position too long (go here). […]

1972 Stutz Blackhawk
Design Notes

Which looked better: Exner’s 1966 Duesenberg or 1971-87 Stutz Blackhawk?

March 11, 2025 Steve 8

(UPDATED FROM 9/20/2021) A few years back Hemmings published a for-sale ad about a 1966 Duesenberg prototype designed by Virgil Exner (Stohl, 2017). The car shared major styling themes with another one Exner subsequently designed — […]

1977 Cadillac
History

1971 interview with GM’s top designers shows automaker’s struggle to adapt

March 5, 2025 Steve 8

Top General Motors’ designers William Mitchell and Chuck Jordan showed glimmers of adaptiveness in an interview with Motor Trend (1971) magazine. However, the luxury of hindsight allows us to see some of the blinders that […]

Posts pagination

« 1 … 14 15 16 … 42 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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