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Home1970s

1970s

Parody ads about the auto industry and media
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Book showcases 100 boring cars that nevertheless changed lives

April 23, 2024 Steve 0
1970 Lincoln Continental
Fake Design

What if the 1970 Lincoln Continental hadn’t slavishly copied Cadillac?

April 19, 2024 Steve 48

J. P. Cavanaugh’s (2024) recent ode to the 1969 Lincoln Continental got me thinking: What if the 1970 redesign returned to the more compact size of the groundbreaking 1961-63 models? What might that have looked […]

Data Dive

The 1965-73 Ford LTD may not have impacted Mercury very much

April 11, 2024 Steve 10

(EXPANDED FROM 1/28/2022) Indie Auto commentator Geeber recently discussed how premium-priced big cars did better than their lower-priced brethren as the 1970s progressed. His comment, which is worth reading in full (go here), spurred me […]

Would you pick the 1970 Ford Falcon
Satire

If you had to pick one . . . ?

April 1, 2024 Steve 4

The year 1970 was a particularly good one if you fancied ‘rithmetic. Take this Ford Falcon Futura Club Coupe — it saves money in so many ways. Yet you don’t have to give up spaciousness […]

1972 Ford LTD Brougham 2-door hardtop
Media Analysis

Collectible Automobile’s take on the decline of big cars gets partway there

March 28, 2024 Steve 8

Collectible Automobile’s June 2024 issue does an unusually good job of discussing why low-priced big cars took a nosedive in sales during 1970-74. However, the magazine’s article by Sam Fiorani (2024) didn’t say much about […]

1970 American Motors ad with Chapin
Links

Car and Driver gives Roy D. Chapin royal treatment in 1970 AMC Hornet story

March 26, 2024 Steve 0

Car and Driver under David E. Davis gave the royal treatment to American Motors’ head Roy D. Chapin Jr. A case in point was a story about the 1970 AMC Hornet, which treated Chapin’s marketing […]

1970 Dodge Challenger fake image
Ad Nauseam

The bogus ad Roger slipped into his drawer and forgot for a number of years

March 22, 2024 Steve 2

Roger Sizemore had the feeling that Chrysler was going in the wrong direction. The product planners talked excitedly about selling at least 200,000 Plymouth Barracudas and Dodge Challengers annually. Yet the all-new 1970 pony cars […]

1970 Dodge Challenger
Links

Car and Driver does better than Motor Trend in assessing 1970 Dodge Challenger

March 20, 2024 Steve 5

Motor Trend‘s road test of the 1970 Dodge Challenger was largely laudatory, noting that “Dodge has had a few years to observe what’s been going on in the pony car field and has incorporated many […]

1972 AMC Gremlin X
Media Analysis

Pat Foster barks up wrong tree by lauding an AMC Gremlin GT with a 360 V8

March 13, 2024 Steve 13

Since last summer’s departure of Daniel Strohl from Hemmings, I have mainly been drawn to its website because of a Pat Foster column. He has become one of the most prominent U.S. auto history book […]

1972 Chrysler New Yorkers
Data Dive

The 1969-73 Chrysler wasn’t a disaster, but it wasn’t a success

March 12, 2024 Steve 16

(EXPANDED FROM 10/21/2022) A few years ago J P Cavanaugh (2020) received pushback from some Curbside Classic commentators for calling the fuselage Chryslers a “Deadly Sin.” As a case in point, Moparlee (2020) wrote, “I […]

Posts pagination

« 1 … 22 23 24 … 42 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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