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Home1970s

1970s

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Auto Nostalgist: Today’s car design Bill Mitchell would have really liked

August 13, 2021 Steve 1
1974 AMC Matador and other cars
Media Analysis

Was Mac’s Motor City Garage wrong about the 1974-78 Matador coupe?

August 9, 2021 Steve 3

Fred (2018), a Mac’s Motor City Garage commentator, argued that a story about the 1974-78 AMC Matador coupe was riddled with “typical mistakes that get repeated again and again” by “one hack Internet report after […]

Links to automotive websites
Links

How auto art can be more than idle entertainment for bored retirees

July 21, 2021 Steve 3

I just added two new entries to the “Bibliography of Links.” The first one is Cars as Art, which is a Facebook public group that focuses on “conceptual art and cars.” The site has pretty […]

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Current Events

Whyte’s ‘The Sack of Detroit’ gives auto history a hard-core libertarian spin

June 4, 2021 Steve 3

As I was reading Paul Niedermeyer’s critique of Kenneth Whyte’s new anti-Nader book, I found myself wondering how the auto buff press would have responded if the book had been published in the early-70s. In […]

Quotes
Quotes

Ads comparing Ford Granada to a Mercedes were ‘brilliant’

May 19, 2021 Steve 0

“The Granada/Mercedes campaign was a stroke of absolute brilliance. Why do you think we remember it 40 some years later after nearly every Granada has been made into a Huawei refrigerator? Ok, so Consumer Reports […]

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Letters to the Editor

Kim Margosein: Ford Maverick was the last of the simple cars

April 30, 2021 Steve 3

When Indie Auto opened up its comment threads, I failed to “enable” that function on a few stories. That included, “What a simple modern car should look like.” So Kim Margosein used our contact form […]

Quotes
Quotes

Aaron Severson: Would Ford Cardinal have spawned FWD derivatives in U.S.?

April 23, 2021 Steve 9

“We may speculate, of course, that had Ford gone ahead with the U.S.-market Cardinal/Taunus P4 and if that had been reasonably successful, it might have spawned follow-on FWD derivatives in the manner of the later […]

Quotes
Quotes

Leo Levine was an aggressive p.r. guy for Mercedes

April 9, 2021 Steve 0

“Levine prolifically wined and dined the trade press, but he also took what he considered any disrespect for the brand personally. (And if he didn’t take it personally, he certainly acted as if he did.) […]

Links to automotive websites
Links

On the origins of the 1974 Riviera and 2021 Grand Wagoneer

January 29, 2021 Steve 0

Wayne Kady comments about the bustleback Buick: The April 2021 issue of Collectible Automobile has a letter from retired General Motors’ designer Wayne Kady. He described how GM’s head designer William Mitchell ordered him to […]

Readings

Hiott’s VW book captures essence of old Beetle better than new one

January 8, 2021 Steve 0

Andrea Hiott has written an engaging and nuanced automotive history that transcends the usual “car guy” narratives. Thinking Small: The Long, Strange Trip of the Volkswagen Beetle offers a wealth of background about the political, economic […]

Posts pagination

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  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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