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HomeAmerican Motors

American Motors

1959 Chevrolet Impala 2-door hardtop
Quotes

Compacts were more successful as big-car prices grew in late-1950s

May 12, 2023 Steve 3

“Before 1955 the compact cars, which had then included Rambler, Hudson Jet, and Volkswagen, were not outstanding sales successes. Their suggested list prices, and their actual retail prices, were comparatively high in relation to those […]

1967 Ramber Rebel SST two-door hardtop
Media Analysis

Five questions about Aaron Severson’s take on American Motors

April 7, 2023 Steve 3

Ate Up With Motor’s Aaron Severson (2023) stopped by Curbside Classic last week to post an epic series of comments about American Motors. The thing that most struck me about his 11 comments — which […]

1983 Ford Thunderbird
Media Analysis

How accurate were Popular Mechanics’ predictions about 1980s cars?

March 16, 2023 Steve 3

For its September 1975 issue, Popular Mechanics’ Detroit Editor Robert Lund asked executives from each of the Big Four U.S. automakers to predict what cars would be like in the decade ahead. Lund started off […]

1963 Rambler American 2-door hardtop closeup
Design Notes

1961-63 Rambler American: Would it have been better without a restyling?

February 21, 2023 Steve 13

Paul Niedermeyer (2023) recently suggested that the 1961 Rambler American’s “two-box” styling “just doesn’t work for me.” That makes sense. The newly reskinned car represented one of the most extreme — and awkward — examples […]

1959 Oldsmobile
Current Events

Will history repeat itself by punishing automakers for their big SUV binge?

February 1, 2023 Steve 15

It’s an old trick in the U.S. auto industry to blame consumers for bad corporate behavior. Automotive News (2022) recently lent a helping hand by playing the victim card to justify the lack of improvement […]

Stuart Blond's James Nance bio Vol. 1
Readings

James Nance bio, ‘Spellbinder,’ shows promise and pitfalls of self publishing

January 30, 2023 Steve 3

Stuart R. Blond’s biography of Packard head James Nance is among the most unusual books in my automotive library. For one thing, Spellbinder: The Life of James J. Nance, is a two-volume set that stretches […]

1958 Studebaker front
Letters to the Editor

1958 Studebaker’s styling was ‘quite in line’ with the Big Three’s

September 27, 2022 Steve 19

Peter recently submitted a comment that took to task our article, “1958 Studebaker: Honesty is the best policy.” One part of his critique was that I “mis-quoted facts.” I strive to be accurate — particularly […]

1977 AMC Gremlin X
Media Analysis

Was AMC seriously considering a late-70s Gremlin wagon?

July 29, 2022 Steve 1

Dan Strohl (2022) has posted a photograph of what could have been a Gremlin wagon prototype. His story and comment thread offer a number of plausible ideas about what AMC had in mind, but I […]

1970 AMC AMX
Multimedia

Joe Ligo’s AMC movie, ‘The Last Independent Automaker,’ is worth supporting

July 21, 2022 Steve 0

Joe Ligo is kicking into high gear a fundraising campaign for his long-anticipated movie about AMC, called “The Last Independent Automaker.” The revived project is slated to be aired as a six-part series in 2024 […]

Readings

Charles Hyde’s AMC book doesn’t get why automaker failed

July 8, 2022 Steve 6

(UPDATED FROM 10/16/2020) Charles K. Hyde’s history of American Motors and its constituent companies is a valuable scholarly addition to the literature. His book, Storied Independent Automakers: Nash, Hudson and American Motors, offers considerably more […]

Posts pagination

« 1 … 11 12 13 … 18 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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