(UPDATED FROM 7/26/2021) A few years ago Peter DeLorenzo (2021) argued that the auto industry had “reached the nadir of design. And it isn’t pretty.” The big reason why: Cars look so blandly similar that […]
(EXPANDED FROM 10/3/2023) Stephen Pellegrino has sparked a debate about the value of automotive brands by arguing that Hudson, Nash and Rambler were worth saving. His punchline is that “brand names mean something, and the […]
(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
Geeber recently wrote one of the best overviews I have ever seen about why Chrysler’s dealer networks became so dysfunctional. His comment (below) was in response to, “Lynn Townsend failed to solve Chrysler’s warfare between […]
(UPDATED FROM 7/24/2020) The 1955 Packard Request is a good example of how “retro” styling doesn’t always work very well. This show car took too literal of an approach in trying to evoke Packard’s classic […]
“DeLorean spends the rest of his life in and out of court. He declares bankruptcy in 1999. His Bedminster estate is purchased by a Connecticut-based golf-course development partnership, who within two years will sell it […]
The marketing wizards are trying to present the 2022 Wagoneer as a big grand deal; a triumphant return of a legendary nameplate. The only problem is that the forthcoming new Jeep is as generic as […]
“The Thunderbird is a storied Franchise with more equity than many other old nameplates. Why Ford allows T-Bird awareness to seep away from American consciousness while Chevy introduces its 8th Corvette is beyond me. By […]
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
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