I would agree with 1964 Studebaker Hawk fans that it was a remarkable design. However, after an 11-year production run, the car was looking decidedly past its prime. But first let’s look on the positive […]
(EXPANDED FROM 3/15/2024) Ralph Kalal’s articles on Packard history have had a boomlet of interest among Indie Auto readers, so now could be a good time to expand on a review I wrote last year. […]
(EXPANDED FROM 9/6/2023) The Studebaker pictured above was a mid-year redesign intended to catch up with the Big Three, which at the beginning of the 1955 model year had largely switched to so-called “dog leg” […]
(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]
(EXPANDED FROM 1/20/2023) This essay has generated more blowback than almost any other post at Indie Auto. In a way I find that surprising because it makes what strikes me as a fairly mundane point: […]
(EXPANDED FROM 8/25/2021) A few years ago Paul Niedermeyer (2021) wondered whether a 1961 Oldsmobile marketing image displayed people of color. The short answer is “no,” which we will talk about later in this story. […]
In the “Story Ideas Bank” James Duvall suggested that Indie Auto look into whether the 1965-66 AMC Ambassador sold better when it had a unique snout. To be more specific, he asked: “Why didn’t the […]
(EXPANDED FROM 1/19/2022) In a discussion about market segmentation a few years ago, DECG50 asked a good question: Would General Motors have been more disciplined if Alfred Sloan still headed the automaker in the 1960s? […]
(EXPANDED FROM 1/22/2021) Toyota has had an enviably strong track record here in the United States, but it has had a few misses. They include its mishandling of the ill-fated Scion subbrand. Although one could […]
(EXPANDED FROM 5/11/2022) Back in 2019 David Burrell wrote one of the better overviews of the downsized 1962 Dodge and Plymouth. However, he went astray on some important details. Unlike some other historical accounts, Burrell (2019) […]
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