(EXPANDED FROM 5/4/2022) One of my stylistic pet peeves is the 1963-65 Plymouth Valiant’s front fenders, which had weird, hairpin-shaped character lines. They undercut what in many respects was one of the cleaner compact designs […]
Lynn Townsend led a remarkably quick turnaround of the Chrysler Corporation, but he started to lose altitude in the late-60s. One might debate what were key turning points, but I would suggest that the 1967-68 […]
(EXPANDED FROM 3/3/2023) The 1956 Mercury represented the end — at least for the next four years — of Edsel Ford’s original conception of the brand. Since it was introduced 1939, Mercury had been positioned […]
(EXPANDED FROM 8/3/2023) The rise of the four-door subcompact generated a robust debate at Indie Auto a few years ago (go here), so I did a data dive to bring some facts to the table. […]
(EXPANDED FROM 11/1/2021) A 1956 Packard booklet hints at how its head James Nance got too big for his britches. A marketing piece titled, “Story of a Living Legend and the world in which it […]
William Mitchell was vice president of design at General Motors from December 1958 through July 1977 (Wikipedia, 2025). I have previously raised the question of whether he stayed in his position too long (go here). […]
The May 1966 issue of Motor Trend included an unusually long article about the woes of American Motors. The piece was written by Editor Donald Mac Donald, so presumably it displayed the magazine’s most sophisticated […]
In the latest of a series of stories about Tesla’s declining fortunes, Automotive News quoted an analyst with a cheery view of the future. “I believe the controversy surrounding Elon and Tesla will persist for […]
At the auto show I attended last fall, the Volkswagen ID. Buzz appeared to generate considerable attention. Even so, sales are reportedly so sluggish that “huge discounts” are being offered. One factor could be buyer […]
(EXPANDED FROM 3/31/2023) Compacts and personal coupes generated an outsized amount of media attention during the 1960s, but the most important emerging market segment turned out to be mid-sized cars. Sales rose steadily to the […]
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