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HomeBusiness strategies

Business strategies

1956 Hudson
Media Analysis

Curbside Classic commentators tease out undiscussed aspects of 1950s independents

January 4, 2024 Steve 5

One of the best parts of Curbside Classic is the comment section. For example, a story about the 1961 Studebaker Lark had a wide-ranging discussion about why why American Motors did better than Studebaker-Packard in […]

1977 Monte Carlo
Fake Design

Was the 1973-77 Chevrolet Monte Carlo’s styling ‘honest’?

December 22, 2023 Steve 36

(EXPANDED FROM 12/24/2021) Curbside Classic commentator XR7Matt (2014) offered a fascinating justification for the stylistic excesses of the 1973-77 Chevrolet Monte Carlo: “Space efficiency is marketing buzz that everyone has fallen for in recent years, it’s actual day […]

1954 Hudson Hornet Hollywood hardtop
Design Notes

One of Hudson’s fatal mistakes was the 1951-54 Hollywood hardtop

December 20, 2023 Steve 9

(EXPANDED FROM 5/31/2021) A few years ago I stumbled across the Hudson Motor Car Fan Club. Its Facebook page didn’t offer much historical analysis but did have some cool photographs. I was particularly taken by […]

1984 Chevrolet Corvette
Ad Nauseam

Ad man goes too far in trying to sell the 1984 Corvette to its aging clientele

December 18, 2023 Steve 1

Greg was mostly impressed with prototypes of the 1984 Chevrolet Corvette he inspected while helping to prepare an advertising campaign. The all-new design was much roomier than the previous model. That wasn’t an accident. General […]

2021 SKoda Enyaq iV
Letters to the Editor

Reader argues that Sergio was right about auto industry consolidation

December 12, 2023 Steve 3

George Denzinger wrote a comment in response to our 2043 predictions post that deserves separate treatment because of its length and focus. As little as I cared for Sergio Marchionne’s proclamations, he was correct about […]

1962 Dodge Dart and Lancer
Letters to the Editor

Paul Niedermeyer updates his thinking on origins of 1962 Plymouth and Dodge

December 6, 2023 Steve 4

Paul Niedermeyer stopped by Indie Auto to share his current thinking about the downsizing of the 1962 Plymouth and Dodge. This is a response to a story we ran almost two years ago entitled, “Did […]

Letters to the Editor

Why General Motors didn’t realize that Oldsmobile was in trouble

November 27, 2023 Steve 20

Our “Story Ideas Bank” sometimes morphs into debates about specific historical events. George Denzinger recently weighed in on the death of Oldsmobile. This is a thoughtful analysis so I am elevating it to the front page. […]

1968 Ford Thunderbird
Data Dive

1958-76 Thunderbird: The rise and fall of the Ford that shook up GM

November 17, 2023 Steve 6

(EXPANDED FROM 10/1/2021) The four-seater Thunderbird was a surprisingly pivotal car for the Ford Motor Company during the postwar period. The T-Bird showed that the No. 2 automaker could better compete against mighty General Motors if it pioneered new […]

2011 Chrysler 300C front quarter
Design Notes

2011 Chrysler 300C: The adults finally showed up

November 14, 2023 Steve 4

(EXPANDED FROM 9/18/2020) The Chrysler 300C’s styling received high praise when the car first came out in 2004. “Bold. Brash. . . . Ballsy,” gushed Motor Trend writer Arthur St. Antoine (2005) in explaining why the […]

1970 Pontiac Firebirds
Letters to the Editor

Reader ‘doesn’t know what the author is talking about’

October 29, 2023 Steve 3

LS stopped by to respond to our article, “1970 Pontiac Firebird: Time to go on a diet.” I don’t know what the author is talking about. The 1970 Firebirds were lauded as a groundbreaking design. […]

Posts pagination

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  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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