The 1974 Ambassador’s ZiL-like styling shows how AMC had succumbed to “GM envy” in the 1970s. This car was so big and ugly that it was doomed to failure. Yet American Motors wasted scarce resources […]
George Romney may have been one of the U.S. auto industry’s best post-war leaders, but he made eight big mistakes while leading AMC from 1954-62. Some of his bad moves were costly enough to almost […]
“I went to American Motors as assistant director of styling in September 1959. I saw the ’60 Rambler, and I almost walked out the front door. It looked like it was chiseled out of marble […]
“I would like to see the end of usurious financing in the auto industry. I know, good luck with that. Every time this business faces a crisis, the auto manufacturers somehow deem that the return of […]
This is one of the better scholarly books about an auto company. Donald T. Critchlow achieves the rare feat of crafting a narrative that is engaging, analytically sophisticated and challenges industry groupthink in key respects. […]
(EXPANDED 12/14/2022) An Audi R8 in the wild is an eye-opening event. Everything about the car is over-amped, from the child-eating grille to the showy display of V10 power just beneath the rear window. The […]
Paul A. Eistenstein’s (2019) story about the end of production for the Volkswagen Beetle makes an odd editorial decision. He treats the Beetle as a unified product line that stretches all the way back to […]
“Raymond Loewy, who along with his industrial design firm, had been involved with Studebaker since the 1930s, was enlisted to help with designing the new small Studebaker. In the oral history interview Churchill confirmed that […]
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