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Was the 1978 Cadillac Eldorado the most excessive car of the brougham era?
(EXPANDED FROM 1/5/2024) Reasonable people can debate what was the most excessive car of the brougham era, but I would propose the 1978 Cadillac Eldorado for top honors. To be more specific, I would point […]
History
1962-64 Plymouth: The odd case of prescience interruptus
(EXPANDED FROM 8/25/2023) The 1962-64 Plymouth is one of the most prescient U.S. cars of the 1960s. Aside from the 1953 Plymouth, the 1962 redesign represented the first serious effort by a Big Three automaker […]
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The 1975-79 Cadillac Seville was a confused young sedan
(EXPANDED FROM 3/25/2025) The Cadillac Seville has come up in our recent debate about whether William Mitchell stayed too long as head designer at General Motors (go here). Thus, I thought I would expand on […]
Satire
Why is the Toyota Sienna minivan’s styling out of this world?
(UPDATED FROM 3/4/2024) AUTOMOTIVE VIEWS NEWSWIRE — It’s no accident that the Toyota Sienna minivan stands out from the crowd when it comes to styling. Disturbed by declining sales, the automaker decided to give it […]
Literature
1965-71 Pontiac ads tried to dazzle with hip sophistication
(UPDATED FROM 2/15/2024) I am knee-deep in a final round of packing and house painting right now, so how about following up our 1967 Grand Prix convertible story with a deeper look at the illustrations […]
Design Notes
1967 Pontiac Grand Prix convertible didn’t catch on
(EXPANDED FROM 9/1/2023) Albert Fredrick Godwin stopped by to point out that our featured 1967 Pontiac Grand Prix convertible was his car. He had displayed it at an annual auto show hosted by LeMay Collections […]
History
1954 Chevrolet was beginning of the end for GM’s brand hierarchy
(EXPANDED FROM 3/1/2024) This article’s comment thread has had a recent uptick in discussion, so let’s add a bit more analysis. The 1954 Chevrolet’s greatest claim to fame — or, more accurately, infamy — was […]
Data Dive
Bigger didn’t prove to be better for General Motors in late-70s and 80s
(UPDATED FROM 12/30/2022) A few years ago we had a debate in a comment thread about the importance of scale in the U.S. auto industry (go here). I thought I would add another layer to […]
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Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?
(UPDATED FROM 1/16/2024) The Chrysler Corporation’s decision to shrink its big Plymouth and Dodge for 1962 occurred at a tumultuous time — the U.S. auto industry was reportedly considering even more dramatic changes due to […]