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HomeBusiness strategies

Business strategies

1978 Lincoln Versailles
Ad Nauseam

How would you market the 1978 Lincoln Versailles?

February 6, 2026 Steve 11

(EXPANDED FROM 6/22/2023) Frank Aberdene was new to marketing luxury cars, yet his first assignment was a particularly tough one: the 1978 Lincoln Versailles. After discarding drafts for days on end, he finally — and […]

1958 Packard left headlight pod
Multimedia

Jay Leno hypes the Slate Truck and the Hubcap Club criticizes the 1958 Packard

February 4, 2026 Steve 11

Let’s take a back-to-back look at two videos: a Jay Leno’s Garage episode about the forthcoming Slate Truck and a Hubcap Club take on the controversial 1958 Packard. While Leno enthusiastically hyped the forthcoming electric […]

1950 Nash Rambler hood ornament
Drive-By Musings

Was the 1950-55 Rambler the biggest category buster of the postwar era?

January 28, 2026 Steve 8

A recent discussion by Kim and Geeber in a comment thread got me wondering whether the 1950-55 Rambler was the biggest category buster of the postwar era. Why would I consider that possibility? The Nash […]

Hudson-Willys merger idea
Media Analysis

Patrick Foster’s idea of a Hudson-Willys merger still raises major questions

January 23, 2026 Steve 7

(EXPANDED FROM 10/17/2023) A few years ago Patrick Foster (2023) suggested in a Hemmings column why a marriage of Hudson and Willys could have made sense. More recently he updated his essay, so I was […]

Current Events

Ford executives try to get close to Trump despite policy differences

January 21, 2026 Steve 10

Ford Motor Company executives stood by quietly as President Donald Trump recently argued that the U.S. doesn’t need cars from Canada and Mexico (Fox 29 Philadelphia; 2026). Later Ford CEO Jim Farley lauded the administration […]

1970 Buick Riviera
Design Notes

The 11 worst single-year redesigns of postwar American cars

January 16, 2026 Steve 36

(EXPANDED FROM 7/14/2023) I grant you that top-whatever rankings can be clickbaity, but I decided to do this story for a specific reason. In the postwar years Detroit tended to assume that rapid-fire restylings were […]

1964 Dodge Dart GT convertible
History

1963-66 Dodge Dart was arguably as important as the Ford Mustang

January 13, 2026 Steve 7

(EXPANDED FROM 10/26/2023) One of the most underrated cars of the 1960s was the 1963-66 Dodge Dart. This “family” compact anticipated the size of the contemporary family sedan during a time when the American auto […]

1975 AMC Pacer
The Best of Indie Auto

Seven mistakes that killed the AMC Pacer — and American Motors

January 9, 2026 Steve 45

(EXPANDED FROM 9/8/2023) The 1975-80 AMC Pacer may have been a memorable car, but it was also a key factor in American Motors’ demise as an independent automaker. What’s particularly tragic is that the Pacer’s […]

1971 Ford Maverick coupe models
Ad Nauseam

What would an honest ad for the 1971 Ford Maverick have said?

January 2, 2026 Steve 2

(EXPANDED FROM 5/4/2023) When it was time to develop the print advertising for the 1971 Ford Maverick, the copyrighting team was told to be extra honest. In other words, come up with an approach similar […]

2026 Dodge Charger
Current Events

Will automakers address affordability crisis or hit gas pedal after deregulation?

December 29, 2025 Steve 18

Peter DeLorenzo’s (2025) year-end review of the auto industry emphasized the “ugly reality that new cars, trucks and SUVs are just too damn expensive.” In response to critics arguing that he has offered no solutions, […]

Posts pagination

« 1 … 7 8 9 … 49 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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