One of the biggest assumptions of U.S. automakers in the postwar period was that they desperately needed splashy new cars. Yet when I think about the biggest disasters of that era, they often involved expensive […]
Indie Auto doesn’t focus a whole lot on trucks, but I recently photographed a 1968 Chevrolet C10. When researching this article, I came across the argument from Aldan American (2026) that this was the “first […]
(EXPANDED FROM 9/29/2023) The 1970 Plymouth Barracuda and its sibling the Dodge Challenger proved to be a costly mistake that epitomized Detroit’s slowness in responding to changing times. Indeed, the Chrysler Corporation’s early-1970s pony cars […]
(EXPANDED FROM 12/23/2022) The 1961 Buick represented a pivot point for General Motors’ troubled premium-priced brand. The car’s styling lurched from the swaggering flamboyance of the 1950s to the utilitarian conservatism of the 1962-64 models. […]
(EXPANDED FROM 10/4/2023) The Ford Fairmont had sold well in its first two years but in 1980 was confronted by formidable new competition — Chevrolet’s Citation. If this were still the good old days we […]
(EXPANDED FROM 4/6/2023) A “Story Ideas Bank” request by CJ asked for more coverage of station wagons, so let’s take a step in that direction with a look at the 1957-60 Mercury. The Ford Motor […]
(UPDATED FROM 10/30/2023) Popular Science had a mixed record in making predictions about the auto industry during the postwar period. We have already discussed the magazine’s misfires in 1967 and 1970. Now let’s take a […]
(EXPANDED FROM 8/21/2020) Patrick Foster (2024) illustrates how fanboy sentiment can undercut the quality of historical analysis by arguing that AMC should have offered a luxury spin-off of the 1974 Matador coupe — and that […]
(UPDATED FROM 10/28/2022) If I had to pick a favorite Indie Auto story, this one would be in my top five. It is one of the longest pieces I have written — roughly 4,600 words […]
(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]
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