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HomeChrysler

Chrysler

1968 Chrysler New Yorker 2-door hardtop
Design Notes

1968 Chrysler New Yorker: The peak of ‘peak Chrysler?’

November 14, 2025 Steve 22

(EXPANDED FROM 7/8/2022) Paul Niedermeyer (2021) has called the 1965 Chrysler New Yorker “the last great Chrysler.” He argued that this particular vintage “represents a pinnacle: never again would the New Yorker attain this degree […]

1974 AMC Matador Brougham coupe didn't do luxury very well
Design Notes

Should AMC have given the 1974 Matador coupe a luxury spin-off?

October 30, 2025 Steve 10

(EXPANDED FROM 8/21/2020) Patrick Foster (2024) illustrates how fanboy sentiment can undercut the quality of historical analysis by arguing that AMC should have offered a luxury spin-off of the 1974 Matador coupe — and that […]

1961 Chrysler New Yorker convertible
Design Notes

Chrysler brand looked the least weird of automaker’s 1961 line

October 20, 2025 Steve 12

(EXPANDED FROM 6/13/2022) While the 1961 Chrysler was hardly a stylistic masterpiece, it strikes me as being the least weird of the automaker’s lineup. The Plymouth suffered from a bizarre shark-faced fascia and the Imperial’s […]

1968 Plymouth VIP
History

1966-69 VIP: Why Plymouth couldn’t sell brougham

September 25, 2025 Steve 15

(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]

1953 Buick Roadmaster
Letters to the Editor

Finding specific cars and inquiring about what we’re smoking

August 31, 2025 Steve 3

AB wrote that he was “not finding what used to be pretty easily available. How can I look up articles on a specific car?” I haven’t removed or changed any of the ways that you […]

1953 Chrysler Town & Country rear quarter
Gallery

1953 Chrysler Town & Country was the granddaddy of today’s large SUVs

August 28, 2025 Steve 0

The 1953 Chrysler Town & Country wagon was one of the more obscure cars of the early postwar period, but it was essentially the granddaddy of today’s large sport-utility vehicles. Not the only one, but […]

1967 Imperial Crown coupe
Links

Car Life’s faint praise for redesigned 1967 Imperial hints at why it wasn’t a hit

August 20, 2025 Steve 17

(EXPANDED FROM 7/11/2023) Car-buff writers didn’t know it at the time, but the new-for-1967 Imperial would be Chrysler’s last big push in the luxury-car field. Although the brand lost its exclusive platform — just like […]

1971 Chrysler New Yorker
Fake Design

1969-71 Chrysler: An Exner idea fumbled again

July 29, 2025 Steve 30

(UPDATED FROM 8/3/2022) The 1969-71 Chrysler was an unfortunate example of a promising design that went sideways because of a few bad decisions. The styling was exceptionally clean and purposeful for an American premium-priced car […]

1968 Mercury Brougham 4-door hardtop
Data Dive

1968 full-sized Mercury: A pioneer of brougham was overshadowed

July 25, 2025 Steve 12

(EXPANDED FROM 12/8/2023) One of my lingering questions from a Collectible Automobile story about the Mercury Park Lane was why it didn’t sell better in 1968 (Biel, 2021). This was arguably the first year that […]

1955 GM brand hierarchy
Drive-By Musings

What do we mean when we talk about the premium-priced field?

July 24, 2025 Steve 14

An Indie Auto reader asked me to explain what I mean when referring to the premium-priced field. More specifically, how do I rank General Motors’ brand hierarchy — and where do I put Pontiac, Olds […]

Posts pagination

« 1 2 3 … 6 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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