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HomeChrysler

Chrysler

1956 Ugly Car of Year Award
Design Notes

1956 Ugly Car of the Year Award: Indies get desperate

December 31, 2024 Steve 17

(EXPANDED FROM 11/25/2022) For 1956 the Big Three were on relatively good behavior. Only two of their products was outrageous enough to be nominated for Indie Auto’s Ugly Car of the Year Award. All the […]

Design Notes

Ford did better than Chrysler in differentiating its 1970s mid-sized coupes

December 13, 2024 Steve 13

(EXPANDED FROM 5/14/2021) A few years ago CJ and Geeber commented that the 1975 Dodge Charger would have worked better if it had been given the more distinctive design of the 1978 Magnum XE. That’s […]

1971 Dodge Charger RT
Data Dive

1971-74 Dodge Charger: Making the most of a questionable idea

November 4, 2024 Steve 15

(EXPANDED FROM 5/16/2023) In response to the interesting conversation in the comment thread about Chrysler’s early-70s compacts, I thought it could be useful to expand on a data dive I did a while back on […]

1968 Imperial Crown Coupe
Gallery

Why did the 1968 Imperial sell so poorly in a booming market?

October 4, 2024 Steve 28

The domestic luxury-car field saw output rise by a healthy 11 percent in 1968, but the Imperial went in the opposite direction — down by almost 13 points. At least on paper, the Imperial should […]

History

Lincoln-Zephyr was a first step in Ford surpassing Chrysler

August 30, 2024 Steve 9

(EXPANDED FROM 4/11/2022) The 1936-42 Lincoln-Zephyr is a more important car than is commonly assumed. Not only did it offer notably advanced styling and engineering, but it also represented the Ford Motor Company’s first meaningful […]

1980 Chrysler Cordoba
Letters to the Editor

Reader defends Lee Iacocca and the second-generation Chrysler Cordoba

July 24, 2024 Steve 20

Indie Auto reader RI stopped by to respond to our story, “Four ways Lee Iacocca contributed to the decline of Ford and Chrysler.” You suggest above that Chrysler wasted money on the 1980 Cordoba/Mirada, when […]

1953 Plymouth
Fake Design

Six myths about the misunderstood 1953-54 Plymouth

July 19, 2024 Steve 20

(EXPANDED FROM 5/20/2022) Let’s take the time to unpack six myths about one of the most misunderstood post-war American cars — the 1953-54 Plymouth. This an important exercise because it brings to light some key […]

1963 Chrysler New Yorker Salon
Links

1963-64 New Yorker Salon was more ‘continental’ than the 1961-63 Lincoln

July 5, 2024 Steve 9

The Chrysler Corporation took some unusual steps in 1962-64 to rebuild its declining sales in the premium-priced and luxury-car fields. That included getting rid of the New Yorker two-door hardtop in 1962, downsizing senior Chryslers […]

1972 Buick LeSabre 4-door hardtop
Links

Popular Science pans premium cars for cost cutting and impractical styling

May 6, 2024 Steve 3

Popular Science’s Jan P. Norbye and Jim Dunne criticized the quality and practicality of four 1972 premium-priced big cars. They road tested the Buick LeSabre, Chrysler Newport Royal, Mercury Monterey and Oldsmobile Delta 88. “It’s […]

1972 Chrysler New Yorkers
Data Dive

The 1969-73 Chrysler wasn’t a disaster, but it wasn’t a success

March 12, 2024 Steve 16

(EXPANDED FROM 10/21/2022) A few years ago J P Cavanaugh (2020) received pushback from some Curbside Classic commentators for calling the fuselage Chryslers a “Deadly Sin.” As a case in point, Moparlee (2020) wrote, “I […]

Posts pagination

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  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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