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HomeComet

Comet

1967 Oldsmobile Delta 88 Custom
Data Dive

Langworth and Norbye made excuses for General Motors’ big-car fixation

June 9, 2026 Steve 8

(EXPANDED FROM 2/27/2023) Indie Auto was partly created to spark more robust debates in U.S. auto history. As a case in point, a few years go I questioned a take by Richard M. Langworth and […]

1964 Dodge Dart GT convertible
History

1963-66 Dodge Dart was arguably as important as the Ford Mustang

January 13, 2026 Steve 7

(EXPANDED FROM 10/26/2023) One of the most underrated cars of the 1960s was the 1963-66 Dodge Dart. This “family” compact anticipated the size of the contemporary family sedan during a time when the American auto […]

1966 Oldsmobile 442
Data Dive

Did smaller cars cannibalize GM’s premium-priced big cars in the 1960s?

November 25, 2025 Steve 31

(EXPANDED FROM 12/1/2023) The introduction of compacts for Pontiac, Oldsmobile and Buick represented a major change for these General Motors’ premium-priced brands. Did they help sales grow in a changing marketplace? Or did smaller cars […]

1958 Edsel Citation 4-door hardtop
Quotes

Should the Ford Motor Company have kept the Edsel alive?

April 26, 2025 Steve 9

Automotive historian Thomas E. Bonsall argued that the 1958 Edsel wasn’t a flop. Indeed, he insisted that the Ford Motor Company shouldn’t have given up on the brand so quickly. The “real failure in the […]

2006 Ford Five Hundred
History

How often did renaming a car fail to help it sell better?

December 16, 2024 Steve 21

(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]

1967 Mercury Comet Caliente convertible
Design Notes

Did stylistic penny pinching undercut the 1966-67 Mercury Comet?

May 22, 2024 Steve 11

As mysteries go it’s a small one, but I have long been curious as to why the 1965-67 Mercury Comet switched from horizontal to stacked headlights. The new look wasn’t in alignment with any of […]

1960 Comet 2-door sedan
Quotes

Could the 1960 Comet have saved the Edsel?

September 30, 2022 Steve 6

“Then, in a postscript — and as if adding insult to injury — the most successful Edsel of all, the Comet, was built as a Mercury. The Mercury Comet was virtually indistinguishable from the Edsel […]

1965 Rambler American 440H
Letters to the Editor

AMC’s Roy Abernethy should have invested more in mid-sized cars

January 12, 2022 Steve 13

CJ recently wrote an exceptionally thoughtful comment that I would like to highlight on the front page as a letter to the editor. This missive was in response to the story, “Historians differ on origins […]

1959 Lincoln Continental
Auto Paedia

‘Lower! Longer! Wider!’ fixation of US automakers left opening for imports

September 22, 2021 Steve 13

(EXPANDED 10/24/2022) “Lower, longer, wider” was the domestic automakers’ dominant design approach until they were forced to downsize their fleet in the late-1970s due to federal fuel-economy standards. Since that time automakers have at least […]

  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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