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HomeCutlass

Cutlass

1967 Oldsmobile Cutlass Supreme
History

Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?

March 5, 2026 Steve 23

(EXPANDED FROM 2/14/2024) This is one of Indie Auto’s more hotly debated stories. Here I question Paul Niedermeyer’s (2024) contention that the 1966-67 Cutlass Supreme brought the “Great Brougham Epoch” to the mid-sized field. “With […]

Design Notes

1973 Oldsmobile Cutlass Supreme: Monument to a fading dream

March 17, 2025 Steve 15

(EXPANDED FROM 15/8/2023) General Motors’ 1973 mid-sized cars were a major focus of our discussion about William Mitchell’s tenure as head of design. Thus, I thought it would be a good time to expand on […]

1978 Oldsmobile Cutlass Salon Brougham 4-door sedan
Data Dive

How badly did the ‘aeroback’ hurt GM’s 1978-79 mid-sized sales?

January 23, 2025 Steve 7

(EXPANDED FROM 4/24/2023) Collectible Automobile suggested a while back that the “aeroback” styling of the 1978-79 Buick Century hurt its sales (Witzenburg, 2023). However, the article didn’t compare output with previous years or other General […]

1979 Pontiac Grand Prix
Data Dive

What’s Collectible Automobile’s beef with the 1978-80 Pontiac Grand Prix?

January 3, 2025 Steve 16

(EXPANDED FROM 8/25/2022) One of the more curious aspects of the postwar U.S. auto industry is the way that dramatic change was often normalized by the media — as long as it went in the […]

2006 Ford Five Hundred
History

How often did renaming a car fail to help it sell better?

December 16, 2024 Steve 21

(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]

1971 Dodge Charger RT
Data Dive

1971-74 Dodge Charger: Making the most of a questionable idea

November 4, 2024 Steve 15

(EXPANDED FROM 5/16/2023) In response to the interesting conversation in the comment thread about Chrysler’s early-70s compacts, I thought it could be useful to expand on a data dive I did a while back on […]

Design Notes

1968-69 Oldsmobile Cutlass: Was this a peak moment for GM styling?

August 4, 2023 Steve 7

(EXPANDED FROM 7/16/2021) The Oldsmobile Cutlass tends to receive less attention than General Motors’ other three 1968-69 mid-sized cars. This is unfortunate because the Cutlass was arguably the cleanest of the bunch. Let’s go a step […]

1966 Chevrolet Corvette
Auto Paedia

Halo cars are popular but not always a good idea

January 8, 2021 Steve 0

Halo cars tend to quite popular — even wetness inducing — among auto enthusiasts. That’s because the mission of halo cars is mostly to generate a positive buzz about a brand rather than high sales. So […]

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    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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