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Data Dive

Compact cars became the neglected stepchildren of U.S. automakers

August 21, 2026 Steve 21

(EXPANDED FROM 6/26/2024) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]

Fake Design

Would the 1969 Ford Mustang have sold better if it had been smaller?

August 7, 2026 Steve 23

(EXPANDED FROM 8/27/2024) A major goal of Indie Auto is to question conventional wisdom — which will all but inevitably generate controversy. That was certainly the case with the following story, which argued that the […]

Data Dive

Did 1964 Ramblers share more parts between size classes than competitors?

May 26, 2026 Steve 1

(EXPANDED FROM 12/31/2023) A few years ago FS complained that our article on the 1963 Rambler Classic was “poorly researched.” This strikes me as an important — if nerdy — debate, so let’s drill down. […]

1963 Ford Galaxie
Links

Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?

April 16, 2026 Steve 7

(UPDATED FROM 1/16/2024) The Chrysler Corporation’s decision to shrink its big Plymouth and Dodge for 1962 occurred at a tumultuous time — the U.S. auto industry was reportedly considering even more dramatic changes due to […]

1964 Dodge Dart GT convertible
History

1963-66 Dodge Dart was arguably as important as the Ford Mustang

January 13, 2026 Steve 7

(EXPANDED FROM 10/26/2023) One of the most underrated cars of the 1960s was the 1963-66 Dodge Dart. This “family” compact anticipated the size of the contemporary family sedan during a time when the American auto […]

1962 Ford Mustang I concept car
Drive-By Musings

How might McNamara have influenced Ford if he had stuck around longer?

October 21, 2025 Steve 2

How might Robert McNamara have influenced Ford if he had remained company president for a few more years? This is a question that emerged from the comment thread in our recent Don Frey story. Let’s […]

1960 VW versus US compact car ads
Multimedia

Satire of a 1960 VW ad essentially mimics marketing for U.S. compacts

August 14, 2025 Steve 3

(EXPANDED FROM 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to […]

1965 Ford Taunus P4
History

Was Ford right to kill the front-wheel-drive 1963 Cardinal/Redwing?

June 19, 2025 Steve 14

(EXPANDED FROM 6/30/2023) Did Ford make the right move by pulling the plug on a U.S.-built subcompact slated to be introduced in the fall of 1962? The car, initially called the Cardinal but later renamed […]

Media Analysis

Aaron Severson’s Ford Cardinal story challenges auto history field

July 26, 2024 Steve 9

A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]

Would you pick the 1970 Ford Falcon
Satire

If you had to pick one . . . ?

April 1, 2024 Steve 4

The year 1970 was a particularly good one if you fancied ‘rithmetic. Take this Ford Falcon Futura Club Coupe — it saves money in so many ways. Yet you don’t have to give up spaciousness […]

Posts pagination

1 2 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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