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HomeFeatured

Featured

Fake Design

Would the 1969 Ford Mustang have sold better if it had been smaller?

August 7, 2026 Steve 23

(EXPANDED FROM 8/27/2024) A major goal of Indie Auto is to question conventional wisdom — which will all but inevitably generate controversy. That was certainly the case with the following story, which argued that the […]

Ward Packard
Readings

James Ward offers more nuanced take on Packard’s fall than other auto histories

July 23, 2026 Steve 36

(EXPANDED FROM 2/26/2024) James A. Ward’s Packard book, The Fall of the Packard Motor Car Company, is dwarfed by Automobile Quarterly’s epic tome edited by Beverly Rae Kimes (2002) as well as Stuart R. Blond’s […]

1973 Valiant VJ Charger
History

1970 Plymouth Barracuda should have been like an Australian Valiant Charger

December 26, 2025 Steve 16

(EXPANDED FROM 9/29/2023) The 1970 Plymouth Barracuda and its sibling the Dodge Challenger proved to be a costly mistake that epitomized Detroit’s slowness in responding to changing times. Indeed, the Chrysler Corporation’s early-1970s pony cars […]

1964 Studebaker logo
History

Might Studebaker have survived if Sherwood Egbert had stayed healthy?

November 4, 2025 Steve 17

(EXPANDED FROM 7/28/2023) A few years ago Ate Up With Motor had an interesting exchange about how Sherwood Egbert’s departure as president of the Studebaker Corporation hurt its automotive division’s chances of survival. Egbert resigned […]

1953 Buick Roadmaster
Letters to the Editor

Finding specific cars and inquiring about what we’re smoking

August 31, 2025 Steve 3

AB wrote that he was “not finding what used to be pretty easily available. How can I look up articles on a specific car?” I haven’t removed or changed any of the ways that you […]

1967 Imperial Crown coupe
Links

Car Life’s faint praise for redesigned 1967 Imperial hints at why it wasn’t a hit

August 20, 2025 Steve 17

(EXPANDED FROM 7/11/2023) Car-buff writers didn’t know it at the time, but the new-for-1967 Imperial would be Chrysler’s last big push in the luxury-car field. Although the brand lost its exclusive platform — just like […]

1971 Chrysler New Yorker
Fake Design

1969-71 Chrysler: An Exner idea fumbled again

July 29, 2025 Steve 30

(UPDATED FROM 8/3/2022) The 1969-71 Chrysler was an unfortunate example of a promising design that went sideways because of a few bad decisions. The styling was exceptionally clean and purposeful for an American premium-priced car […]

1956 Mercury Montclair 4-door hardtop
History

1956 was an odd transition year for Ford’s Mercury brand

March 27, 2025 Steve 9

(EXPANDED FROM 3/3/2023) The 1956 Mercury represented the end — at least for the next four years — of Edsel Ford’s original conception of the brand. Since it was introduced 1939, Mercury had been positioned […]

1956 Chevrolet
Media Analysis

Why does knowledge advance sooo slowly in the U.S. auto history field?

March 6, 2025 Steve 0

Indie Auto has previously explored this question, but I would like to offer some updated and expanded thoughts. The basic problem is that the U.S. auto history field all too often feels like it was […]

1966 Chevrolet Chevelle SS convertible
History

AMC’s Roy Abernethy was increasingly hemmed in but not without options

February 7, 2025 Steve 7

(EXPANDED FROM 3/4/2022) Automotive historians, both professional and armchair, tend to beat up too much on Roy Abernethy’s leadership of American Motors. Thus, Geeber (2021) offered useful context in responding to a denunciation of Abernethy. […]

Posts pagination

1 2 3 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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