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HomeFord Motor Co.

Ford Motor Co.

1971 Mercury Cougar XR7
Media Analysis

Collectible Automobile sheds little light on why 1971 Mercury Cougar was ugly

August 6, 2024 Steve 17

When I saw that the 1971 Mercury Cougar was on the cover of the latest Collectible Automobile issue, I was particularly curious about one thing: Did Semon Knudsen have much influence on the car’s huge […]

1962 Ford Galaxie 500
Data Dive

Did the 1960-64 big Ford sell so poorly because of cannibalization?

July 30, 2024 Steve 16

Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, the brand suffered […]

Media Analysis

Aaron Severson’s Ford Cardinal story challenges auto history field

July 26, 2024 Steve 9

A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]

1963 Chrysler New Yorker Salon
Links

1963-64 New Yorker Salon was more ‘continental’ than the 1961-63 Lincoln

July 5, 2024 Steve 9

The Chrysler Corporation took some unusual steps in 1962-64 to rebuild its declining sales in the premium-priced and luxury-car fields. That included getting rid of the New Yorker two-door hardtop in 1962, downsizing senior Chryslers […]

Letters to the Editor

Ninety-year-old reader would buy another two-seater Thunderbird

May 29, 2024 Steve 0

EG stopped by to respond to our article, “Car and Driver playfully roasts a 1964 Ford Thunderbird convertible.” I have owned nine Thunderbirds. The best one was the two seater. They should have fired the […]

1967 Mercury Comet Caliente convertible
Design Notes

Did stylistic penny pinching undercut the 1966-67 Mercury Comet?

May 22, 2024 Steve 11

As mysteries go it’s a small one, but I have long been curious as to why the 1965-67 Mercury Comet switched from horizontal to stacked headlights. The new look wasn’t in alignment with any of […]

1976 Mercury Bobcat
Design Notes

Why did the Ford Motor Company’s styling go downhill in the 1970s?

May 8, 2024 Steve 12

We’ve had an interesting discussion in a comment thread about Ford Motor Company styling in the 1970s (go here), so I wanted bring some additional information and ideas to the table. This will be a […]

1964 Ford Thunderbird convertible
Editor's Note

Reader apparently doesn’t like something about our 1964 Thunderbird story

May 7, 2024 Steve 2

A reader I’ll call G stopped by to respond to our story, “Car and Driver playfully roasts a 1964 Ford Thunderbird convertible.” G wrote: “Supremely tired of hearing today’s auto ‘authorities’ comment on classic cars […]

1972 Buick LeSabre 4-door hardtop
Links

Popular Science pans premium cars for cost cutting and impractical styling

May 6, 2024 Steve 3

Popular Science’s Jan P. Norbye and Jim Dunne criticized the quality and practicality of four 1972 premium-priced big cars. They road tested the Buick LeSabre, Chrysler Newport Royal, Mercury Monterey and Oldsmobile Delta 88. “It’s […]

1967 Cadillac Eldorado
Links

Even Motor Trend complained about the 1967 Cadillac Eldorado’s brakes

May 1, 2024 Steve 11

Motor Trend was hardly known as the toughest of the car-buff magazines, but it nevertheless complained about inadequate brakes on the 1967 Cadillac Eldorado. A road test found that the Eldorado’s stopping distances from 60 […]

Posts pagination

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  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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