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HomeFord Motor Co.

Ford Motor Co.

1972 Mercury Cougar 2-door hardtop
Editor's Note

Reader insists that 1971-73 Mercury Cougars were ‘awesome’

June 13, 2023 Steve 9

Our story, “1967-73 Mercury Cougar: A classic goes to hell,” apparently took the smile off the face of (former?) reader SL. He flatly declared, “The 1971-73 Cougars are awesome cars. All this talk about them […]

Avanti II windshield
Design Notes

Why was the Studebaker Avanti’s windshield so odd?

May 30, 2023 Steve 2

(EXPANDED FROM 2/8/2022) Why was the futuristic-looking Studebaker Avanti given a tall, flat and small windshield? That windshield ranks with the 1964-66 Imperial in looking terribly mismatched with the rest of the car. The most […]

Six Men Who Built the Modern Auto Industry
Readings

Richard Johnson showed what can happen when a journalist does auto history

May 18, 2023 Steve 2

(UPDATED FROM 2/19/2021) Histories written by practicing automotive journalists are usually engaging reads with lots of behind-the-scenes anecdotes. However, they can also be analytically superficial and grounded more in access than accountability journalism. In other […]

1972 Ford Pinto Runabout
Quotes

Hal Sperlich: Detroit made bad small cars to prove buyers wouldn’t like them

May 3, 2023 Steve 9

“The small cars that Detroit had produced, [Hal Sperlich] believed, had been bad ones, reluctant efforts at best. If anything the companies had brought out inferior, unappealing small cars to prove their own thesis that […]

1962 Volkswagen Beetle
Current Events

What should a simple modern car look like?

April 14, 2023 Steve 22

(EXPANDED FROM 3/1/2020) Once upon a time a Truth About Cars commentator lauded the simplicity of the then-new Jeep Renegade. “Well, I for one am yearning for a simpler time, and this vehicle suggests that,” […]

1965 Ford Taunus P4
Quotes

Gordon Buehrig on Ford’s attitude about small cars circa 1960

April 3, 2023 Steve 0

“Fred Hooven was a very good friend of mine and had a much bigger job at Ford than I did. He worked for Mike Ference. Henry Ford asked Ference — this was in 1960. He […]

1983 Ford Thunderbird
Media Analysis

How accurate were Popular Mechanics’ predictions about 1980s cars?

March 16, 2023 Steve 3

For its September 1975 issue, Popular Mechanics’ Detroit Editor Robert Lund asked executives from each of the Big Four U.S. automakers to predict what cars would be like in the decade ahead. Lund started off […]

1971 Cadillac Eldorado
Letters to the Editor

Peter Wilding analyzes the 1971-78 Cadillac Eldorado’s design

February 26, 2023 Steve 6

Peter Wilding wrote a thoughtful comment about our 1971-78 Cadillac Eldorado story that I don’t want to get buried in the comment thread: Late to the party here. Design analysis first. As an Aussie, I […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: Ford tries to spark sales with new top-end Lightning

February 25, 2023 Steve 0
1971 Cadillac Eldorado
Media Analysis

1971-78 Cadillac Eldorado: Collectible Automobile tells only part of the story

February 24, 2023 Steve 50

(EXPANDED FROM 4/30/2021) A big reason Collectible Automobile has survived longer than the late, great Automobile Quarterly may be because it is less — how you say — highbrow. For one thing, Collectible Automobile‘s presentation […]

Posts pagination

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  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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