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HomeFord Motor Co.

Ford Motor Co.

1956 Lincoln
Design Notes

The 1956 Lincoln’s styling proved to be a one-year wonder

July 17, 2026 Steve 19

(UPDATED FROM 1/6/2023) The 1956 Lincoln was one of the brand’s most-important postwar cars. Almost 54,000 cars left the factory — an all-time record not broken until 1966. The Ford Motor Company was clearly intending […]

1988 Oldsmobile Toronado
History

Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?

July 10, 2026 Steve 16

(UPDATED FROM 7/1/2024) General Motors has been criticized for going too far in downsizing its 1986 E-body personal coupes, which included the Buick Riviera, Oldsmobile Toronado and Cadillac Eldorado. Sales fell off a cliff, but […]

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Trending Books: The amazing story of an American legend

July 10, 2026 Steve 0
1969 an 1977 Plymouth Fury
History

1969-77 Plymouth: Fuselage wasn’t so bad compared to anti-fuselage

June 12, 2026 Steve 15

(EXPANDED FROM 5/3/2024) Ponderous styling of the so-called “fuselage” Plymouths has been pointed to as the biggest reason why sales were smaller than the well-regarded platform it replaced (e.g., auto editors of Consumer Guide, 2022). Output for […]

1975 Ford Elite
Gallery

1974-76 Elite shows how Ford was late to the party with mid-sized personal coupes

June 10, 2026 Steve 13

(EXPANDED FROM 2/27/2024) The 1974-76 Ford Elite highlights one of the Ford Motor Company’s bigger mistakes of the 1970s. The automaker was too slow in entering the mid-sized personal coupe field. The Elite was a […]

1967 Oldsmobile Delta 88 Custom
Data Dive

Langworth and Norbye made excuses for General Motors’ big-car fixation

June 9, 2026 Steve 8

(EXPANDED FROM 2/27/2023) Indie Auto was partly created to spark more robust debates in U.S. auto history. As a case in point, a few years go I questioned a take by Richard M. Langworth and […]

1958 Lincoln
History

1958-60 Lincoln: Failing to beat GM at its own game

June 2, 2026 Steve 18

(EXPANDED FROM 11/10/2023) The Edsel is generally pointed to as the Ford Motor Company’s biggest post-war flop, but the 1958-60 Lincoln deserves a consolation prize. This car represents the disastrous final phase of Ford’s no-holds-barred […]

1963 Mercury Marauder
Gallery

1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap

May 27, 2026 Steve 11

(UPDATED FROM 1/30/2024) The 1963 Mercury Marauder “fastback” two-door hardtop represented the beginning of a new era for the Ford Motor Company. The utilitarian sensibilities of its former leader, Robert McNamara, were eclipsed by an […]

Data Dive

Did 1964 Ramblers share more parts between size classes than competitors?

May 26, 2026 Steve 1

(EXPANDED FROM 12/31/2023) A few years ago FS complained that our article on the 1963 Rambler Classic was “poorly researched.” This strikes me as an important — if nerdy — debate, so let’s drill down. […]

1961 Chevrolet Corvair Monza
Links

Motor Trend asked former car designers to offer frank views on the 1961 models

May 19, 2026 Steve 6

(UPDATED FROM 8/28/2024) Motor Trend had an intriguing article in its December 1960 issue. Former designers supposedly gave their “frank opinions of what is right and wrong with all of the 1961 cars” (1960, p. […]

Posts pagination

« 1 2 3 … 26 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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