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HomeFord Motor Co.

Ford Motor Co.

1956 Studebaker Golden Hawk
Design Notes

1955-56 DeSoto Flight Sweep could have challenged the Studebaker Hawk

May 23, 2022 Steve 21

Dean’s Garage has a new post that displays a variety of Virgil Exner’s concept cars (Exner, 2022). The design I am most drawn to is the 1955-56 DeSoto Flight Sweep I and II. These are […]

1964 Imperial
Fake Design

1964 Imperial could have been a better Lincoln Continental

May 6, 2022 Steve 20

(EXPANDED FROM 10/2/2020) Indie Auto has previously mentioned that the 1961-63 Lincoln Continental represented a partial and short-lived deviation from Detroit groupthink. Let’s flesh out that argument with a fake 1964 Imperial. Yes, folks, lowly Chrysler could have outdone the Continental. […]

Lexus model is given a real name
Current Events

Lexus should ditch its ‘retronyms’ and hire a poet

April 29, 2022 Steve 0

(UPDATED FROM 1/8/2021) Did you know that the alphabetical names for Lexus products actually stand for something? As a case in point, the IS means “Intelligent Sports,” the CT is short for “Creative Touring,” RX […]

Quotes

GM set its prices for a 25-percent return on investment in 1950s

March 30, 2022 Steve 2

“But if its return on investment averaged 25 percent for 1950 through 1955, well above the corporation’s target and the highest return in American industry, why couldn’t General Motors reduce the prices on its cars, […]

Letters to the Editor

Chrysler and AMC lost the plot with 1970s personal luxury coupes

March 29, 2022 Steve 20

George Denzinger took the time to write a lengthy and thoughtful response to our story, “1971-74 Dodge Charger: Making the most of a questionable idea,” so I am elevating it to the front page as […]

Parody ads about the auto industry and media
Our Sponsors

In his personal life Ford CEO pioneers innovate way to address inflation

March 20, 2022 Steve 0
Quotes

John Najjar on how the 1958 Lincoln and Continental were designed

January 26, 2022 Steve 5

“Our mission with Ben Mills [division general manager] and Will Scott [division plant planner] was to develop a 1958 Lincoln. Then, in that era, bigger is better, longer is better, wider is better, shock the […]

1965 Ford Mustang rear quarter
History

What is the right size for a Ford Mustang?

January 14, 2022 Steve 4

(UPDATED FROM 10/9/2020) Did Ford deviate too much from the original Ford Mustang’s size before finally getting it right once again in 2005? That year was pivotal because it was the first time in a quarter […]

1965 Rambler American 440H
Letters to the Editor

AMC’s Roy Abernethy should have invested more in mid-sized cars

January 12, 2022 Steve 13

CJ recently wrote an exceptionally thoughtful comment that I would like to highlight on the front page as a letter to the editor. This missive was in response to the story, “Historians differ on origins […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: Looking back at our hard-hitting journalism

January 6, 2022 Steve 0

Posts pagination

« 1 … 19 20 21 … 26 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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