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HomeFord Motor Co.

Ford Motor Co.

Design Notes

1967-74 Mercury Cougar: A classic goes to hell

October 9, 2025 Steve 21

(EXPANDED FROM 7/20/2022) The 1967-74 Mercury Cougar is a tragic story of a classic design going to hell. The first-generation models, which were produced from 1967-68, were among the best-looking pony cars of the late-60s. […]

1954 Ford ad
Data Dive

Was the ‘Ford blitz’ to blame for the collapse of independent automakers?

October 2, 2025 Steve 45

(UPDATED FROM 10/28/2022) If I had to pick a favorite Indie Auto story, this one would be in my top five. It is one of the longest pieces I have written — roughly 4,600 words […]

1967 Dodge Charger
Media Analysis

Popular Mechanics got many things wrong about 1968 cars but one thing right

October 1, 2025 Steve 2

(EXPANDED FROM 1/18/2023) The June 1967 issue of Popular Mechanics was published only a few months prior to the beginning of the 1968 model year for U.S.-built cars. Even so, an article by Bob Irwin […]

1968 Plymouth VIP
History

1966-69 VIP: Why Plymouth couldn’t sell brougham

September 25, 2025 Steve 15

(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]

1957 Lincoln
Quotes

If you think the 1957 Lincoln looks bad, picture the tailfins being even taller

September 13, 2025 Steve 4

When John Najjar was tapped to head the Lincoln brand’s design studio, one of his first projects was to complete the 1957 models. In an oral history conducted by David R. Crippen and Douglas A. […]

1977ish Lincoln Continental Mark IV
History

Five ways Lee Iacocca contributed to the decline of Ford and Chrysler

September 4, 2025 Steve 15

(EXPANDED FROM 7/18/2023) Our discussion about the Ford Maverick got me thinking about Lee Iacocca. More than any other car, the Maverick reflected how Iacocca’s sensibility differed from that of Robert McNamara, the father of […]

Links

1970 Ford Maverick gets surprisingly critical take from Motor Trend

September 2, 2025 Steve 12

(EXPANDED FROM 9/25/2023) Should I be embarrassed to admit that the first car magazine I subscribed to was Motor Trend? When I was around 11 years old I was enticed by one of those promotional […]

1953 Chrysler Town & Country rear quarter
Gallery

1953 Chrysler Town & Country was the granddaddy of today’s large SUVs

August 28, 2025 Steve 0

The 1953 Chrysler Town & Country wagon was one of the more obscure cars of the early postwar period, but it was essentially the granddaddy of today’s large sport-utility vehicles. Not the only one, but […]

1958 Edsel
Quotes

Thomas Bonsall defended the 1958 Edsel against Consumer Reports

August 23, 2025 Steve 11

The late Thomas E. Bonsall was one of the better American automotive historians, but some of his takes could be rather “old-school.” For example, in his book about the Edsel, he concluded that the 1958 […]

1958 Ford Skyliner
Media Analysis

Is Jim and Cheryl Farrell’s critique of the 1958 Ford’s styling unfair?

August 21, 2025 Steve 17

(UPDATED FROM 10/7/2022) Did the facelifted 1958 Fords have less-attractive styling than the all-new 1957 models? Jim and Cheryl Farrell (2022) suggested in a Dean’s Garage story that the answer is yes. Indeed, they concluded […]

Posts pagination

« 1 … 5 6 7 … 26 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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