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HomeFord

Ford

Data Dive

U.S. auto industry challenged by dramatic societal changes in postwar era

March 26, 2026 Steve 9

(UPDATED FROM 1/25/2024) A few years ago Indie Auto reader Constant Reader suggested in the “Story Ideas Bank” the following scenario: “You’re 25 & just bought your first new Chevy, at what ages and which […]

1967 Oldsmobile Cutlass Supreme
History

Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?

March 5, 2026 Steve 23

(EXPANDED FROM 2/14/2024) This is one of Indie Auto’s more hotly debated stories. Here I question Paul Niedermeyer’s (2024) contention that the 1966-67 Cutlass Supreme brought the “Great Brougham Epoch” to the mid-sized field. “With […]

1970 Mercury Cougar El Gato
History

1970 Mercury ‘El Gato’ Cougar raises intriguing questions

February 18, 2026 Steve 2

(EXPANDED FROM 1/23/2024) Bill McGuire’s (2021b) story about the Mercury El Gato got me thinking about Ford’s conflicted design direction in the early-70s. The concept car hinted at what the 1969-70 Cougar might have looked […]

1969 Ford LTD
Literature

1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways

February 12, 2026 Steve 10

(EXPANDED FROM 7/5/2023) The LTD was one of the Ford Motor Company’s biggest successes in the 1970s because it attacked General Motors’ hierarchy of brands in multiple ways. After failing to beat the popular Impala […]

1970 Buick Riviera
Design Notes

The 11 worst single-year redesigns of postwar American cars

January 16, 2026 Steve 36

(EXPANDED FROM 7/14/2023) I grant you that top-whatever rankings can be clickbaity, but I decided to do this story for a specific reason. In the postwar years Detroit tended to assume that rapid-fire restylings were […]

1964 Dodge Dart GT convertible
History

1963-66 Dodge Dart was arguably as important as the Ford Mustang

January 13, 2026 Steve 7

(EXPANDED FROM 10/26/2023) One of the most underrated cars of the 1960s was the 1963-66 Dodge Dart. This “family” compact anticipated the size of the contemporary family sedan during a time when the American auto […]

1971 Ford Maverick coupe models
Ad Nauseam

What would an honest ad for the 1971 Ford Maverick have said?

January 2, 2026 Steve 2

(EXPANDED FROM 5/4/2023) When it was time to develop the print advertising for the 1971 Ford Maverick, the copyrighting team was told to be extra honest. In other words, come up with an approach similar […]

1973 Valiant VJ Charger
History

1970 Plymouth Barracuda should have been like an Australian Valiant Charger

December 26, 2025 Steve 16

(EXPANDED FROM 9/29/2023) The 1970 Plymouth Barracuda and its sibling the Dodge Challenger proved to be a costly mistake that epitomized Detroit’s slowness in responding to changing times. Indeed, the Chrysler Corporation’s early-1970s pony cars […]

1974 Chevrolet Camaro
Links

What predictions Jim Dunne got wrong in the first half of 1972

November 19, 2025 Steve 9

(UPDATED FROM 10/30/2023) Popular Science had a mixed record in making predictions about the auto industry during the postwar period. We have already discussed the magazine’s misfires in 1967 and 1970. Now let’s take a […]

1951 Ford convertible
Data Dive

Was the 1949-51 Ford the end of the sensibly-sized ‘standard’ American car?

November 12, 2025 Steve 7

(EXPANDED FROM 4/26/2023) Reasonable people can debate when the Big Three automakers stopped building sensibly-sized cars during the postwar period. For example, one might point to the 1956 Ford because it was only slightly larger […]

Posts pagination

« 1 2 3 … 12 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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