John Beltz has been pointed to as one of the more forward-looking General Motors’ executives of the early-70s, but he came across as rather cautious in a lengthy Motor Trend (1970) interview. He was the […]
The 1971 Oldsmobile Toronado arguably represented the first time that General Motors executives panicked in response to weak sales from a car styled under head designer William Mitchell. Whereas the first-generation Toronado was a remarkably […]
Popular Science’s Jan P. Norbye and Jim Dunne criticized the quality and practicality of four 1972 premium-priced big cars. They road tested the Buick LeSabre, Chrysler Newport Royal, Mercury Monterey and Oldsmobile Delta 88. “It’s […]
Motor Trend was hardly known as the toughest of the car-buff magazines, but it nevertheless complained about inadequate brakes on the 1967 Cadillac Eldorado. A road test found that the Eldorado’s stopping distances from 60 […]
(EXPANDED FROM 1/28/2022) Indie Auto commentator Geeber recently discussed how premium-priced big cars did better than their lower-priced brethren as the 1970s progressed. His comment, which is worth reading in full (go here), spurred me […]
Car Life wasn’t hugely excited about the 1964 Chevrolet Chevelle. Even so, the magazine tried to present the new nameplate in a positive light: “At this writing, Chevelle accounts for 18% of Chevrolet sales and […]
“General Motors would have the most remarkable year of the four major manufacturers, selling two out of three new 1980 model year cars on the road. In fact, GM was down only about 3 percent […]
Collectible Automobile’s June 2024 issue does an unusually good job of discussing why low-priced big cars took a nosedive in sales during 1970-74. However, the magazine’s article by Sam Fiorani (2024) didn’t say much about […]
Car and Driver under David E. Davis gave the royal treatment to American Motors’ head Roy D. Chapin Jr. A case in point was a story about the 1970 AMC Hornet, which treated Chapin’s marketing […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved