General Motors
Maryann Keller: GM’s postwar dominance lulled it into a false sense of security
“During the 1960s and 1970s GM was lulled into a false sense of security by its dominance of the market. There was certainly a bottom-line mentality, but this mentality dictated that additional costs be passed […]
Bigger, glitzier, more powerful: The auto industry’s holy trinity
(EXPANDED FROM 11/1/2019) The dominant tendency of the U.S. auto industry has been to make its vehicles bigger, glitzier and more powerful. In recent decades both domestic and foreign automakers have embraced this practice. Indeed, […]
The switch to smaller cars began before the first oil embargo in late-1973
The shift to smaller cars was happening before the first oil embargo, which stretched from October 1973 through March 174 (Wikipedia, 2023). In an October 1972 column, Popular Science Automotive Editor Jan P. Norbye walked […]
Automotive News fails to mention obvious ways to cut weight of EVs
Automotive News recently bemoaned how heavier electric vehicles “are causing safety and pollution problems.” The news report by Richard Truett (2023) pointed to heavy battery packs as the main “culprit” but also weight gains caused […]
1970 Pontiac Firebird: Time to go on a diet
(EXPANDED FROM 11/26/2021) The 1971-73 Ford Mustang has been criticized for growing too big and fat (e.g., Mueller, 2010). However, Ford didn’t act in isolation. All of the pony cars bloated out when they were […]
Chevrolet Corvair advertising shows gender roles in 1960s
“Chevrolet marketers wanted to preserve ‘sportiness’ and ‘performance’ as masculine activities, but at the same time realized that women appreciated a good-handling car as much as their male counterparts. So, Chevrolet repurposed the performance attributes […]
1968-69 Oldsmobile Cutlass: Was this a peak moment for GM styling?
(EXPANDED FROM 7/16/2021) The Oldsmobile Cutlass tends to receive less attention than General Motors’ other three 1968-69 mid-sized cars. This is unfortunate because the Cutlass was arguably the cleanest of the bunch. Let’s go a step […]
Reader finds our 1961-63 Lincoln article ‘most negative of them all’
Indie Auto reader WM stopped by to offer his reaction on our article, “1961-63 Lincoln Continental was not as iconic as often described.” Well of all the articles written about the 1960s Lincoln, this is […]
