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HomeGeneral Motors

General Motors

1988 Oldsmobile Toronado
History

Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?

July 10, 2026 Steve 16

(UPDATED FROM 7/1/2024) General Motors has been criticized for going too far in downsizing its 1986 E-body personal coupes, which included the Buick Riviera, Oldsmobile Toronado and Cadillac Eldorado. Sales fell off a cliff, but […]

1968 Pontiac Firebird green convertible
Literature

1967-72 Pontiac Firebird shows limits of ad illustrations

July 7, 2026 Steve 10

(UPDATED FROM 78/2024/ Art Fitzpatrick and Van Kaufman’s artwork in Pontiac’s advertising played an important role in the brand’s  popularity during the 1960s. Others have done a thorough job of showcasing the team’s most iconic […]

History

Why was Wayne Kady’s favorite design the 1971 Cadillac Eldorado?

June 30, 2026 Steve 8

(UPDATED FROM 4/24/2024) In an interview back in 2024 Wayne Kady was hesitant to name his favorite car design among those he had worked on during a 38-year stint at General Motors, saying that was […]

Data Dive

Did the odd styling of the 1969 Chrysler two-door hardtop hurt its sales?

June 25, 2026 Steve 6

(EXPANDED FROM 6/7/2024) Curbside Classic commentator nlpnt (2024) argued a while back that the fuselage Chrysler’s best-looking body style was the wagon. Conversely, I would add that the two-door hardtop was the least aesthetically pleasing […]

1981 Pontiac Firebird Trans Am
Ad Nauseam

DeBest ad for the 1981 Pontiac Trans Am that was never printed

June 17, 2026 Steve 2

(UPDATED FROM 7/17/2023) Pete DeBest thought he had it made. He followed his dad into the car business by landing a gig at Pontiac’s ad agency as a copy writer. Things went great at first. […]

1969 an 1977 Plymouth Fury
History

1969-77 Plymouth: Fuselage wasn’t so bad compared to anti-fuselage

June 12, 2026 Steve 15

(EXPANDED FROM 5/3/2024) Ponderous styling of the so-called “fuselage” Plymouths has been pointed to as the biggest reason why sales were smaller than the well-regarded platform it replaced (e.g., auto editors of Consumer Guide, 2022). Output for […]

1967 Oldsmobile Delta 88 Custom
Data Dive

Langworth and Norbye made excuses for General Motors’ big-car fixation

June 9, 2026 Steve 8

(EXPANDED FROM 2/27/2023) Indie Auto was partly created to spark more robust debates in U.S. auto history. As a case in point, a few years go I questioned a take by Richard M. Langworth and […]

1958 Lincoln
History

1958-60 Lincoln: Failing to beat GM at its own game

June 2, 2026 Steve 18

(EXPANDED FROM 11/10/2023) The Edsel is generally pointed to as the Ford Motor Company’s biggest post-war flop, but the 1958-60 Lincoln deserves a consolation prize. This car represents the disastrous final phase of Ford’s no-holds-barred […]

Parody ads about the auto industry and media
Our Sponsors

Binging Guide tells the story of America’s most revolutionary car brand

May 26, 2026 Steve 0
1963 Buick Riviera
History

1963-65 Buick Riviera shows GM’s struggle with personal coupes

May 20, 2026 Steve 19

(UPDATED FROM 12/14/2023) The 1963-65 Buick Riviera was one of the more memorable designs of the 1960s. However, the car didn’t really look like a Buick. Nor did it sell very well — arguably due […]

Posts pagination

« 1 2 3 … 29 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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