The late Thomas E. Bonsall was one of the better American automotive historians, but some of his takes could be rather “old-school.” For example, in his book about the Edsel, he concluded that the 1958 […]
(EXPANDED FROM 8/17/2023) In its April 1974 issue, Popular Science shed light on a Chevrolet Vega-based sporty coupe that was slated to compete with the subcompact Ford Mustang II. The unnamed car’s main claim to […]
(EXPANDED FROM 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to […]
(EXPANDED FROM 4/28/2023) A late-1960s Ford promotional film offers a fascinating glimpse into the car and truck designs being worked on at the time. Perhaps more than intended, The Design Makers — Inside Ford Design, […]
(EXPANDED FROM 8/7/2023) Today fastbacks are so mainstream that you can find them on the most conservative family sedans. Indeed, the rakishness of their rooflines can be more extreme than even the sportiest American cars […]
(UPDATED FROM 5/19/2021) The July 1966 issue of Popular Science breathlessly predicted what U.S. automakers had planned for the next model year. Even though introductions were only a few months away, a surprising number of […]
(UPDATED FROM 7/20/2023) Motor Life hinted at the dangers of not slavishly following the styling trends of the largest U.S. automakers — and particularly General Motors. The 1955 Chrysler lineup did not adopt the vertical […]
(EXPANDED FROM 6/6/2024) Top-10 lists strike me as rather clickbaity, but I am not above presenting them if they illustrate an important historical theme. Last year I was motivated to create this list after seeing […]
(EXPANDED FROM 2/18/2022) The automotive media tend to treat even the ugliest styling trends like the courtiers who ignore when the emperor has no clothes. I thus found it refreshing to see Sajeev Mehta critique […]
(UPDATED FROM 8/3/2022) The 1969-71 Chrysler was an unfortunate example of a promising design that went sideways because of a few bad decisions. The styling was exceptionally clean and purposeful for an American premium-priced car […]
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