Larry Printz (2026) recently declared that the new Jaguar Type 01 was on the right track because it stopped trying to update the design DNA that had made the brand so iconic. In a way […]
(EXPANDED FROM 10/19/2023) One could point to a number of car designs that represented the turning point where foreign automakers began to outshine Detroit in the late-60s and early-70s. The first-generation Jaguar XJ strikes me […]
Indie Auto reader MB sent in a letter to the editor in response to our story, “Jaguar Type 00’s design masterfully cures Great Britain’s industrial disease.” Yes, I agree that the new jaGuar design is […]
Jaguar has been heavily criticized for a rebranding effort that has culminated in the unveiling of the Type 00 concept car. While I get that complainers will complain, somebody needs to cut through the noise […]
(EXPANDED FROM 11/5/2021) The Jaguar Mark X may have a commanding presence, but it also looks like the lovechild of a Hudson step-down and the Oscar Mayer Wienermobile. Intriguing but somehow . . . not […]
Back in the early-60s men mainly wrote ad copy. So when Joan Maisel landed a job at a major ad agency in New York City, she got stuck doing secretarial work even though she was […]
In developing an electric truck, Rivian Automotive has promised to reset expectations about a market segment that has been short on innovation for decades. At least that’s what R. J. Scaringe, CEO of the Detroit-based start-up, told […]
“I’m of the opinion that because you can make it different, because the electric powertrain gives other possibilities (you should). And I think Jaguar showed it beautifully with the I-Pace — where the front end […]
This 224-page paperback book by John Gunnell is useful if you need specific product information or annual sales data, organized by year. Nestled amidst the full-color photos and data are short bursts of analysis. Standard […]
What’s fascinating about the mega-merger hype is the degree to which it downplays obvious questions. Was not the over-consolidation of the U.S. auto industry after World War II a major reason for its subsequent humbling […]
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