Is Jaguar smart to run away from its design heritage?
Larry Printz (2026) recently declared that the new Jaguar Type 01 was on the right track because it stopped trying to update the design DNA that had made the brand so iconic. In a way […]
Larry Printz (2026) recently declared that the new Jaguar Type 01 was on the right track because it stopped trying to update the design DNA that had made the brand so iconic. In a way […]
(EXPANDED FROM 3/25/2025) The Cadillac Seville has come up in our recent debate about whether William Mitchell stayed too long as head designer at General Motors (go here). Thus, I thought I would expand on […]
(EXPANDED FROM 10/19/2023) One could point to a number of car designs that represented the turning point where foreign automakers began to outshine Detroit in the late-60s and early-70s. The first-generation Jaguar XJ strikes me […]
Indie Auto reader MB sent in a letter to the editor in response to our story, “Jaguar Type 00’s design masterfully cures Great Britain’s industrial disease.” Yes, I agree that the new jaGuar design is […]
(EXPANDED FROM 5/18/2022) Karl Ludvigsen has a website called Why Cars Are So Bad. A few years ago he posted on it the text of a speech he delivered back in 1989. Included in his […]
Back in the early-60s men mainly wrote ad copy. So when Joan Maisel landed a job at a major ad agency in New York City, she got stuck doing secretarial work even though she was […]
(EXPANDED FROM 7/1/2021) The Jaguar XK-E was a remarkable car for a variety of reasons, but I would like to point out two qualities that have always been particularly appealing to me. For starters, the […]
“I’m of the opinion that because you can make it different, because the electric powertrain gives other possibilities (you should). And I think Jaguar showed it beautifully with the I-Pace — where the front end […]
This 224-page paperback book by John Gunnell is useful if you need specific product information or annual sales data, organized by year. Nestled amidst the full-color photos and data are short bursts of analysis. Standard […]
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