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HomeJaguar

Jaguar

Current Events

Is Jaguar smart to run away from its design heritage?

October 8, 2026 Steve 20

Larry Printz (2026) recently declared that the new Jaguar Type 01 was on the right track because it stopped trying to update the design DNA that had made the brand so iconic. In a way […]

1975 Cadillac Seville
Links

The 1975-79 Cadillac Seville was a confused young sedan

May 5, 2026 Steve 26

(EXPANDED FROM 3/25/2025) The Cadillac Seville has come up in our recent debate about whether William Mitchell stayed too long as head designer at General Motors (go here). Thus, I thought I would expand on […]

1970 Jaguar XJ-6
Gallery

1969 Jaguar XJ illustrates how foreign auto design outshown Detroit’s

December 12, 2025 Steve 11

(EXPANDED FROM 10/19/2023) One could point to a number of car designs that represented the turning point where foreign automakers began to outshine Detroit in the late-60s and early-70s. The first-generation Jaguar XJ strikes me […]

Heat pump condenser
Letters to the Editor

Reader says new ‘jaGuar’ elevates ‘everyday items’ as works of art

December 10, 2024 Steve 0

Indie Auto reader MB sent in a letter to the editor in response to our story, “Jaguar Type 00’s design masterfully cures Great Britain’s industrial disease.” Yes, I agree that the new jaGuar design is […]

1968ish Mercedes-Benz 280SL rear quarter
Current Events

Is the decline in distinctive national approaches to car design a bad thing?

October 14, 2024 Steve 6

(EXPANDED FROM 5/18/2022) Karl Ludvigsen has a website called Why Cars Are So Bad. A few years ago he posted on it the text of a speech he delivered back in 1989. Included in his […]

1962 Jaguar XK-E
Ad Nauseam

What happened when a secretary secretly wrote a Jaguar XK-E ad

September 4, 2023 Steve 0

Back in the early-60s men mainly wrote ad copy. So when Joan Maisel landed a job at a major ad agency in New York City, she got stuck doing secretarial work even though she was […]

Jaguar XK-E
Design Notes

1961-68 Jaguar XK-E has never been topped in two ways

July 3, 2023 Steve 7

(EXPANDED FROM 7/1/2021) The Jaguar XK-E was a remarkable car for a variety of reasons, but I would like to point out two qualities that have always been particularly appealing to me. For starters, the […]

Quotes
Quotes

Peter Horbury: Electrics can look different

February 25, 2018 Steve 0

“I’m of the opinion that because you can make it different, because the electric powertrain gives other possibilities (you should). And I think Jaguar showed it beautifully with the I-Pace — where the front end […]

Readings

Standard Catalog of Jaguar, 1946-2005

April 27, 2013 Steve 0

This 224-page paperback book by John Gunnell is useful if you need specific product information or annual sales data, organized by year. Nestled amidst the full-color photos and data are short bursts of analysis. Standard […]

  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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