“Bunkie Knudsen never had a chance at Ford. It was not that he lacked the skill to handle the job; indeed, that was something that almost never came up. It was that Ford was so […]
When viewed from 1951, Studebaker was the independent automaker most likely to succeed. The South Bend, Indiana-based automaker generated unusually high sales by inventing the family-sized compact. This allowed Studebaker to invest in both a V8 engine and an automatic transmission well before […]
“The US auto industry has been perhaps the best example of a sector falling into a rut and doling out progress at the minimum possible rate for at least 30 years. It’s criminal IMO that […]
Joe Rogan’s (2018) podcast with Elon Musk may very well be the most infamous — and high-visibility — interview of an automotive executive ever conducted. Alas, the event received so much attention for the wrong […]
“DeLorean spends the rest of his life in and out of court. He declares bankruptcy in 1999. His Bedminster estate is purchased by a Connecticut-based golf-course development partnership, who within two years will sell it […]
“Obviously you can, since the truck I’m driving is pretty close to 20% larger than I wanted, in overall dimensions. Nobody makes a proper ‘small’ truck for the US market as yet and hasn’t done […]
“There was a saying going around Ford: GM was like the kid who was born on third base and yells out, ‘Hey, Ma, I hit a triple!’ Farley and his fellow Ford executives and workers […]
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