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HomeMatador

Matador

1974 AMC Matador 4-door sedan
Editor's Note

Reader says ‘armchair critics’ of the 1974 AMC Matador sedan are wrong

April 29, 2024 Steve 7

LL stopped by to respond to our story, “Joe Ligo is overly kind in Nash/AMC Ambassador film.” Here’s what he had to say: “I have a 1972 Matador and a 1974 Matador and without a […]

1972 Ford Gran Torino 2-door hardtop
Links

All-new 1972 Ford Torino didn’t rank well against older intermediates

February 5, 2024 Steve 3

The 1972 Ford Torino was a particularly big deal. The automaker had bestowed upon its mid-sized offerings the first all-new platform since they were introduced in 1962. Ford ditched unit-body construction and increased exterior dimensions […]

1976 AMC Pacer and Chevy Nova
Media Analysis

Automotive News treats Gerald C. Meyers’ tenure at AMC with kid gloves

June 28, 2023 Steve 10

Automotive News’ obituary of Gerald C. Meyer treated his tenure at American Motors with kid gloves. Meyers died on June 19 at the age of 94. Presenting a largely upbeat narrative would make sense if […]

1974 AMC Matador and Richard Teague
Satire

The untold story of how Dick Teague designed the 1974 AMC Matador coupe

October 4, 2021 Steve 3

Dick Teague nervously checked his fly and centered his tie as he heard the entourage of AMC executives march down the hallway toward his design studio. He’d made many presentations over two decades but had […]

1976 AMC Pacer rear
Media Analysis

The downside of auto historians writing about their friends

September 1, 2021 Steve 0

(EXPANDED FROM 7/17/2020) One of the hazards of any kind of writing is that you can get too close to your subjects. In anthropology this has been called “going native.” Because we are human, we […]

1966 AMC Marlin
Fake Design

1965-66 AMC Marlin: How to fix beginner’s mistakes

October 30, 2020 Steve 5

The first-generation Marlin gets no respect, particularly compared to the two-seater AMX. The Marlin tends to be treated as one of American Motors’ biggest flops. Meanwhile, the AMX has been lauded as a valuable halo […]

1974 AMC Matador should have been named the Javelin
Ad Nauseam

1974 AMC Javelin: You wouldn’t believe what a big deal this is

August 14, 2020 Steve 0
Readings

Revealing photos of AMC Javelins that didn’t make it

August 14, 2020 Steve 0

The most poignant part of Javelin Photo Archive is a set of proposals for a lovely Gremlin-based hatchback intended for introduction in 1973 or 1974. The designs look like they could have sold quite well. […]

George Romney made eight big mistakes at AMC
History

George Romney made eight big mistakes at AMC

July 10, 2020 Steve 8

George Romney may have been one of the U.S. auto industry’s best post-war leaders, but he made eight big mistakes while leading AMC from 1954-62. Some of his bad moves were costly enough to almost […]

Posts pagination

« 1 2
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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