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HomeMedia strategies

Media strategies

Citroen CV2 rear
Media Analysis

Is Ate Up With Motor the ‘canary in the mineshaft’ for auto history media?

December 26, 2023 Steve 7

Right before Christmas Aaron Severson (2023) warned that “the future of Ate Up With Motor is looking quite bleak.” This strikes me as a wake-up call to the automotive history field. Severson is arguably one […]

Jaguar XK-E 2+2
Media Analysis

AROnline may get a reprieve and Jalopnik fiddles with AI-written content

November 30, 2023 Steve 3

Good news and bad news on the automotive media front. The good news is that AROnline has had a number of offers by individuals and groups to keep the website online, at least as an […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: Men’s Health absorbs leading car magazine

September 16, 2021 Steve 0
Curbside Classic founder Paul Niedermeyer
Media Analysis

Curbside Classic shows what small-scale media are up against

December 11, 2017 Steve 0

Curbside Classic is a fascinating case study of the difficulties of sustaining a financially viable independent media outlet. For example, last year Niedermeyer announced that ad revenue was down 15-20 percent because of increased use of […]

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    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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  • Wolfgang K on Adam Wade says the best year for American cars was 1965. Really?

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