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HomeNissan

Nissan

2024 Mitsubishi Outlander
Data Dive

Why did Mitsubishi fail in the United States?

January 7, 2025 Steve 28

(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]

2019 Lexus LC500
Satire

2019 auto design: One step closer to machine guns?

December 1, 2018 Steve 1

This year’s Seattle auto show should have been held during Halloween rather than the second week of November. That’s because the auto industry’s latest wares were a frightful bunch. On the inside they offered the […]

Drive-by musings
Drive-By Musings

TTAC writer compares Nissan Juke to your ex

July 18, 2018 Steve 0

Sometimes harried automotive writers have to scratch the outer reaches of their creativity to come up with an engaging story angle. As a case in point, consider Matt Posky’s (2018) take on Nissan’s production of […]

2018 Toyota Camry
Data Dive

Is the mid-sized sedan in a ‘breathtaking’ decline?

July 13, 2018 Steve 0

A Ford executive recently told Automotive News that the Fusion sedan’s forthcoming discontinuance was the result of a “breathtaking” decline in the mid-sized sedan segment that has “accelerated over the past couple years” (Martinez, 2018). In […]

Readings

‘The Reckoning’ still ranks as one of the all-time-best auto history books

April 6, 2013 Steve 1

(EXPANDED ON 8/11/2022) I would rank David Halberstam’s The Reckoning as one of the top automotive histories of the last 50 years. The book was published in 1986 but still provides one of the most […]

  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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