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Data Dive

Compact cars became the neglected stepchildren of U.S. automakers

August 21, 2026 Steve 21

(EXPANDED FROM 6/26/2024) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]

1974 Chevrolet Camaro
Links

What predictions Jim Dunne got wrong in the first half of 1972

November 19, 2025 Steve 9

(UPDATED FROM 10/30/2023) Popular Science had a mixed record in making predictions about the auto industry during the postwar period. We have already discussed the magazine’s misfires in 1967 and 1970. Now let’s take a […]

1973 Chevrolet Nova SS hatchback
Gallery

1973 Chevrolet Nova hatchback hints at GM’s neglect of its compacts

July 17, 2025 Steve 5

By 1973 the Chevrolet Nova was one of the oldest American cars on the market, but General Motors did give it some modest updates and a new hatchback. That would prove to be the only […]

1970 American Motors ad with Chapin
Links

Car and Driver gives Roy D. Chapin royal treatment in 1970 AMC Hornet story

March 26, 2024 Steve 0

Car and Driver under David E. Davis gave the royal treatment to American Motors’ head Roy D. Chapin Jr. A case in point was a story about the 1970 AMC Hornet, which treated Chapin’s marketing […]

1973 Chevrolet Malibu SS
Quotes

John Z. DeLorean: Downsizing GM cars for 1973 was opposed by Mitchell

March 18, 2022 Steve 17

“The K-Car program proposed a common body and chassis for all the GM cars in the intermediate and compact car classes. On the Chevrolet lines alone this meant building the Chevelle, Camaro and Nova, which […]

  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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