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HomePlymouth

Plymouth

1967 Ramber Rebel SST two-door hardtop
Media Analysis

Five questions about Aaron Severson’s take on American Motors

April 7, 2023 Steve 3

Ate Up With Motor’s Aaron Severson (2023) stopped by Curbside Classic last week to post an epic series of comments about American Motors. The thing that most struck me about his 11 comments — which […]

1960 Studebaker Lark 4-door sedan
Media Analysis

1959 Studebaker: Was it really design theft?

March 21, 2022 Steve 12

(EXPANDED FROM 4/2/2017) Richard M. Langworth has authored more auto histories than just about anyone. Yet he was strikingly humble when beginning to discuss the controversial topic of who was responsible for the 1947 Studebaker’s styling. “I am […]

1953-54ish Cadillac rear
Letters to the Editor

Buick, Olds and Cadillac hurt the independents in the early-50s

February 15, 2022 Steve 6

Geeber offers valuable additional layers of analysis to our story, “Was the ‘Ford blitz’ to blame for the collapse of independent automakers?” Thus, I’m elevating this comment to the front page. While the focus has […]

1960 Dodge Dart
Letters to the Editor

Chrysler’s dysfunctional dealer networks were rooted in early decisions

December 2, 2021 Steve 3

Geeber recently wrote one of the best overviews I have ever seen about why Chrysler’s dealer networks became so dysfunctional. His comment (below) was in response to, “Lynn Townsend failed to solve Chrysler’s warfare between […]

1967 Dodge Coronet 500
Letters to the Editor

Lynn Townsend failed to solve Chrysler’s warfare between divisions

November 23, 2021 Steve 4

Reader James E. Duvall offered a thoughtful take on our 1966-67 Chrysler B-Body story that deserves more prominence as a stand-alone letter. While I believe the Elwood Engel’s styling department was on-track and that Lynn […]

1958 Chevrolet headlight
Auto Paedia

Economies of scale: Finding the balance between too small and too big

January 15, 2021 Steve 0

The failure of individual automakers is invariably grounded in an inability to maintain adequate economies of scale. However, debates about what is the ideal shape of the American auto industry are heavily informed by competing […]

1962 Plymouth and Dodge
Media Analysis

Did a rumor cause the downsized 1962 Plymouth and Dodge?

January 2, 2021 Steve 6

A few years ago Paul Niedermeyer (2017a) questioned the conventional wisdom that the downsized 1962 Plymouth and Dodge were an 11th-hour accident of history. In an epic essay, the Curbside Classic publisher poked holes in […]

1954 Plymouth fake ad
Ad Nauseam

1954 Plymouth: You really do deserve to have it all

September 25, 2020 Steve 0
1967 Rambler Rebel 550 2-door coupe
History

How American Motors abandoned its uniqueness in the second half of the 1960s

January 1, 2020 Steve 0

The most strikingly quality of American Motors’ car designs developed in the mid-60s was how quickly the automaker ditched the Rambler look in favor of styling mostly indistinguishable from the Big Three. This was a […]

Pop quiz: Is this a Valiant or a Volare?
Media Analysis

Does the Internet dumb down auto history?

May 17, 2013 Steve 1

In some respects the rise of the web has been the best thing that ever happened to American automotive history. Just click on Google’s “images” tab and you instantly have access to far more pictures […]

Posts pagination

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  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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