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HomePontiac

Pontiac

1970 Buick Riviera
Design Notes

The 11 worst single-year redesigns of postwar American cars

January 16, 2026 Steve 36

(EXPANDED FROM 7/14/2023) I grant you that top-whatever rankings can be clickbaity, but I decided to do this story for a specific reason. In the postwar years Detroit tended to assume that rapid-fire restylings were […]

1961 Buick LeSabre
Design Notes

The 1961 Buick was a pivot point for GM’s troubled brand

December 19, 2025 Steve 3

(EXPANDED FROM 12/23/2022) The 1961 Buick represented a pivot point for General Motors’ troubled premium-priced brand. The car’s styling lurched from the swaggering flamboyance of the 1950s to the utilitarian conservatism of the 1962-64 models. […]

1970 Pontiac GTO
Links

Motor Trend gushes about the 1970 Pontiac GTO — right before it tanks

December 5, 2025 Steve 5

(UPDATED FROM 12/4/2023) Nineteen-seventy would be disastrous for the Pontiac GTO, but you’d never guess that from a Motor Trend article at the beginning of the model year. Indeed, Bill Sanders wrote that Pontiac’s muscle […]

1966 Oldsmobile 442
Data Dive

Did smaller cars cannibalize GM’s premium-priced big cars in the 1960s?

November 25, 2025 Steve 31

(EXPANDED FROM 12/1/2023) The introduction of compacts for Pontiac, Oldsmobile and Buick represented a major change for these General Motors’ premium-priced brands. Did they help sales grow in a changing marketplace? Or did smaller cars […]

1974 Chevrolet Camaro
Links

What predictions Jim Dunne got wrong in the first half of 1972

November 19, 2025 Steve 9

(UPDATED FROM 10/30/2023) Popular Science had a mixed record in making predictions about the auto industry during the postwar period. We have already discussed the magazine’s misfires in 1967 and 1970. Now let’s take a […]

Parody ads about the auto industry and media
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Trending Books: The inside story of The Studly One

October 16, 2025 Steve 0
1973 Buick Apollo
History

Would GM have done better in the 1960s and 1970s under Alfred Sloan?

September 15, 2025 Steve 18

(EXPANDED FROM 1/19/2022) In a discussion about market segmentation a few years ago, DECG50 asked a good question: Would General Motors have been more disciplined if Alfred Sloan still headed the automaker in the 1960s? […]

1969 Ford design film clay model
History

Late-1960s Ford car design film shows US automakers losing it

August 13, 2025 Steve 9

(EXPANDED FROM 4/28/2023) A late-1960s Ford promotional film offers a fascinating glimpse into the car and truck designs being worked on at the time. Perhaps more than intended, The Design Makers — Inside Ford Design, […]

1971 Ford Mustang Mach 1
Photo Essay

Mid-1930s-to-70s design evolution shown at LeMay event

July 20, 2025 Steve 3

(EXPANDED FROM 1/1/2020) The Tacoma, Washington area has two car museums that are often confused. America’s Car Museum is located downtown in a fairly new building whereas the LeMay Collections at Marymount is eight miles […]

1999 Pontiac Firebird 30th Anniversary Trans Am
Design Notes

Obesity won even when it lost with pony cars

July 16, 2025 Steve 3

(EXPANDED FROM 9/16/2021) The failure of the fourth-generation Chevrolet Camaro and Firebird wasn’t supposed to happen. General Motors’ F-body siblings had a much more modern — and arguably more stylish — design than their sole competitor, […]

Posts pagination

« 1 2 3 … 7 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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